It is difficult to overestimate value of the Internet now and the latest news from all ends of the world, and an excellent method of advertizing of your business, and, at last, a fine method to pass away free time. What stands up for apparent simplicity of a virtual area network? How all these home pages and huge news portals are made? We will try to understand it right in this article…

Thanks to the brilliant idea of Tim Berners-Lie and its colleagues that gathered to unite the world by means of hyperlinks and that is how the internet was created. Virtual area network coming has changed in many respects our life. Both the youth and older persons go to the Internet to make purchases, to get the knowledge; many are fond of this virtual world that becomes completely indifferent to the real world. In total for some tens of years the virtual area network became so customary business that the Internet became the base to the majority business of campaigns.

Certainly, in this time the World Wide Web has transited long and a thorny road — from the auxiliary tool of scientific researches it has turned to almost alternative world in which dizzy information volumes are involved. Simplicity of the publication of the information in Web became probably the most important factor in development of Web, after all now competent schoolboy and everyone in the slightest degree can create an own page in a few minutes, fill it with information interesting to users and even to earn money on the site!

However, with process of creation and attending of dynamic, large-scale web sites business is much more difficult, after all absolutely other technologies are used and there were spent much more time and forces and money to pay the designers, programmers, copywriters and, certainly, the people who are engaged in promotion of the project. By development of a professional web service it is necessary to solve such tasks as interaction of a site with the user, information search in a database and support of availability of a material on various platforms that noticeably complicates operation to web masters.

Let’s try to understand the technologies allowing to create both simple homepages and difficult portals with many thousands attendance.

The most popular and simple enough method of creation of the internet page is language of hypertext marking HTML, now it has undergone to some orderliness (validity) and it is named as xHTML. Language represents a dial-up of tags, concluding the text in which you can control appearance of your page (for example to select the text with a bold type or italics) and maker-ups (to programmers on xHTML) also have come to help CSS – the cascading style sheets serving for a structural marking of page. Now CSS also has transited some evolution and improvement. Having studied HTML language and including in it CSS you can create pages and even small sites, but they will be completely static (it is possible to draw a parallel with log). Such sites perfectly approach for the card the firms advertizing the services in the Internet.

Today the Internet technologies are very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. There are lots of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

How to make a web site mirror?

So let us talk in this article about site mirrors, here we will find out what it is actually necessary, why web udders use it and how you can create the web site mirror for yourself. So just keep reading…

Site mirror: why do we need it?

Web site mirror site is an exact copy of one particular web site. What for it generally is necessary and how correctly to make a mirror for a site?

More often it is used for provision to users of the same information on a different site in case one of them for some reasons doesn’t work.

In case of technical malfunctions of the server, failures, overloads, the user will be transferred automatically on a site mirror.

More often allocate on several mirrors the big and popular files of load distribution on servers and load time speed magnifications.

The reasons of creation of mirrors of sites:

1. Protection against damage (more often hard disks);

2. There is a site copy. More often in cases of “repair” of a site.

3. Providing of access to the inaccessible information. In 2002 the authorities of China had been blocked access to popular searcher Google, its mirror of a site elgooG was used for lock bypass.

4. In cases when the exterior traffic is much more expensive internal logically.

Why the real example of a mirror of a site is necessary?
The most known example of mirrors of sites is the web site SourceForge.net. It is engaged in a hosting of programs open source. Worldwide there is a considerable quantity of mirrors for achievement of one purpose – possibilities of files users. Without mirrors of sites it would be impossible to work because of huge loading on servers.

As the big networks of mirrors use Debian, FreeBSD, OpenSUSE, Fedora, and still it is a lot of others networks…

The free encyclopedia Wikipedia also has some mirrors.

Programs for creation of mirrors of a site:

CVSup

Rsync

Wget

ftpmirror

How to make correctly a web site mirror?

The most important criterion of a mirror of a site is its full identity to the main resource. It also, as well as the main site, can bring in the income. If it has good attendance, it is possible to allocate banners and context-sensitive advertizing.

At update of the main site, it should be updated also a mirror web site.

But what if your site is shown in search results not under that name, how to correct it? Such thing may happen when retrieval robot selects as the main mirror not that site. It can be corrected if to lay out on mirrors robots.txt with Host directive.

Today the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. There are lots of docs on how to make a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a business website” and similar topics.

Let us talk in this article about web site doorway making. So if you want o find out how to make it just keep reading the article. Let us build a doorway.

One of the best and effective methods of earnings in the Internet and especially if you need some small earning you can do with the help of internet but it concerning knowledge of professional web masters: knowledge html, knowledge of singularities of retrieval systems, assiduity and some initial total of capital investments (in the core for purchase of licenses of programs). But today we are going to build doorway.

What is doorway?

Doorway is a site or the web page oriented on specific retrieval request or some requests, on purpose to take a high place among results of output (SERP). There it is happening thanks to the big concentration of key phrases in the page text.

What for do we need it?

Visitors enter a certain key phrase, in the TOP gets out dorway, the user comes on a site and without his permission page lead it on other site (there is a redirect), according to retrieval request. More often the redirect is implemented by means of JavaScript and rarer by means of html-tag Meta refresh, SSI, Macromedia Flash and other technologies. Recently many retrieval bots have learned to trace a fast redirect; therefore for doorway it is necessary to use more refined methods of show of the necessary content to the visitor.

But it is not necessary to forget that it “is punishable” in retrieval system rules, after all doorway concern so-called black optimization – Black SEO.

Doorway both automatically and manually are eliminated from indexes of retrieval systems as they don’t carry any semantic loading for “live” users, but are used only for a deceit of retrieval bots and, in certain cases, for extraction of large profit. For creation of doorway automatically used various door gens with the help of which can be generated doorway in the form of forums and blogs, and also in the form of simple sites.

One of key questions for doorway builder was and there is a question of uniqueness of domain names used by it. The life created doorway is more used domain names of the second level. But domains of the second level expensive, therefore the most advance doorway users buy domain names at the prices, which much lower on what the ultimate user buys.

There is a row of services which similar services in the low prices render. Service of logger which allows hiding the data about the owner of domain name and by that eliminate one of determination possibilities a retrieval robot of an accessory of domain name to doorway building.

Today the Internet technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. There are lots of docs on how to make a website and respective topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.

How to create a web site?

So today in this article we will talk about web site creation and everything that you need to know about. So everything and even more that is necessary for doing before putting a site in a network you will find right here. We will disassemble on shelves how to create a site and how to make it popular in a network and brought further as much as possible profit.

It is not meaningful to paint much; we will simply consider each point separately that to be defined in “completeness” of our project.

And so let us consider what it is actually necessary to make:

To create a file robots.txt

Normal file robots.txt which is necessary to allocate in root folder document beforehand having all the necesary “instructions” for retrieval systems; thanks to this we will help the best and prompt indexing of the site retrieval “spiders” to make from them unnecessary for them admin/and others directories…

File sitemap.xml
The given file is fed to retrieval robots first of all for this purpose that to facilitate (and to us) a site indexing. The file sitemap.xml is much easier and more clear for retrieval “spider”, than most “to swarm up site” in search of a content.

To recheck correctness CSS and JavaScript files

Now to become a commonplace to check.html on a validity and generally, presence of errors / incorrect display in various browsers, but, it is not necessary to forget about check CSS and JavaScript files (as well as a code output in a separate file). It is not less important…

Titles, meta-tags and frames

For the best seo-odaptatsii страиц a site select all titles (if it it is not made yet) in , , … In process of importance of these titles. As it is not forgotten about selection of keywords in the text in . . Already one thousand times it has been told that it is not necessary to use frames, I will remind in the one thousand first time putting out the tongue

Sitemap

Create a sitemap for convenience, it will help you to accelerate process of an indexing of a site and it will be better resulted on incomes if you conceive to earn on sale of links from a site.

Page 404

It is not necessary to shut eyes to that at your site isn’t present beautiful (not less important) page with 404 error – when search robot or simply the user will open the page remote for any reasons on your site, the server will throw it on 404.html. Therefore make pleasant, not heavy page with a redirect on principal page or more simple with the link to it.

Nowadays the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. It is full of docs on how to make a website and related topics.

In any way, it wouldn’t be smart not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a business website” and similar topics.

Site creation under context-sensitive advertizing

For sale of links it is difficult to name creation of the satellite as the intellectual operation, demanding special knowledge and abilities while creation of a site for earnings on context-sensitive advertizing is enough challenging task.

At first, engaging of a great number of visitors on a site is very difficult, especially, if we deal with enough competitive subjects. Despite all “advantages” of a method of earnings on links, context-sensitive advertizing has powerful “plus” as it is an absolute safety and reliable method at which it is guaranteed that the site won’t be sent in “ban” for bribability.

For this purpose to create a site which would bring to us at least some dollars a day on context-sensitive advertizing, it is necessary to select the correct subjects. Certainly, it is possible to create a site on as much as possible profitable subjects on purpose to receive very expensive cliques: real estate, the finance, forex, banks but then it is necessary to spend great sums for advancement. It is possible to offer alternative and to create a site on very popular subjects on which the competition is minimum: entertainment, animals, and celebrities.

In spite of the fact that cliques in context-sensitive advertizing in similar subjects are minimum that is called “to take number” receiving some hundreds of cliques a day, so also to steam of dollars in our account.

How to receive this traffic with minimum nesting of forces on site advancement? It is necessary to optimize as much as possible a site under retrieval systems at which it is possible to deduce a site in the lead positions without resorting at all to layout of external references. First of all low frequency requests and midfrequency noncompetitive requests. In such a way it is possible to receive several thousand unique visitors a day on one platform, thereby having increased profitableness in several times.

The most expensive and also profitable subjects it is possible to consider the following one:

* real estate

* the industry

* services of the lawyer

* cars

* the finance

* banks

And many other subjects. If to put the purpose to create popular enough site in one of the subjects set forth above or in similar competitive subjects it is necessary to understand that without unique qualitative articles which will be strongly enough saturated by subject and expensive links it is impossible to receive even several tens unique visitors on a site, so also the potential income with context advertizing.

Advancement of pages of a site by key retrieval words is a risky enough process therefore as purchase of links in many systems can often not justify return from a context. For example, for each spent dollar on links you can earn only 20 cents. If to approach to this question more seriously and to make the analysis at least the approximate budget on a site output in the TOP of retrieval systems it is possible to pay back the similar decision.

It is possible to go some other way and to be engaged in site creation on noncompetitive subjects for this purpose not to spend money for advancement of pages of a site under keys.

Concerning the simple traffic on a site it is possible to receive on sites some subjects:

* entertainments

* a photo

* tricks

* video

* films

* music

* cookery

* dances

These days the online technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. It is full of tutorials on how to make a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a flash website” and similar topics.

Where to take content for a site?

In this article we will talk about web site making and we will also put an emphasis on a web site content creating and why it is so important in web site creating, that is why I am sure that you can really benefit from reading this very article and take the full advantage of the information written in it. So that is what you have to know about web site content.

This is an immemorial question of beginning site builders. And it is valid, apparently, with a defined subject like design of a site and web site content.

Well then let’s think together.

So there are 3 variants:

1. to copy from other sites. It is absolutely failure method. I will explain why.

At first, you lose uniqueness. You will be obliged to put the full name and a surname of the author, the address of its site not to break copyrights. People will come on your site, to read another’s articles and authority of your site won’t grow. And people won’t look how much beautiful your site actually is.

Secondly, you have a risk to lose any trust and respect for you. Present: the visitor comes to your site and thinks: What to do on this site? As they can read this information on a site of the author. And here I won’t find anything new, they think! In this case, as well as in the first, you will lose many visitors.

Thirdly, retrieval systems don’t respect sites which consist of another’s content. Therefore, in that case, visitors from searchers won’t come to your site either.

2. To buy articles at content stock exchanges.

The quite good method if there is available money and isn’t present time for a spelling. In this case you receive unique article for a small board that is that which has not appeared at any site yet.

3. To write yourself. This is the best variant. Why?

At first, you state own thoughts in Own style. And visitors very much appreciate it; very much … Individuality and originality were welcomed at all times. I think you won’t argue?

Secondly, you know, about what to write. Differently, you “are responsible for the market” and on all questions connected to the information written by you, you can answer, as you personally keyed each letter. I think that the essence is clear.

Thirdly, retrieval systems very much love sites with a unique content, therefore uniqueness of the text is put almost in head of promotion of a site. Therefore, if your content is unique, process of promotion of your site will be is easier and faster.

Here, actually is everything that I wanted to tell today.

Currently the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. It is full of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.

Today we will talk about design of a site or more exact about importance of simplicity of design.

But really is it so important? – you ask. Yes, yes, and once again yes!

The matter is that among the majority of beginners there is a judgment, a pier “the more colors and fashionable counters I use in design, the better it is”. Remember – it the ROUGHEST error!

At first, from – for various javas – scripts, flesh – objects your page will long boot that will irritate your visitor. Secondly, if to go too far in selection of color gamma your site will remind a carnival suit and attention of your visitor will dissipate because of such amount of colors. In this case don’t hope at all that the visitor will acquire the information which you want to inform it. In addition, it conducts to fast exhaustion of the visitor that to you only in a minus.

In an ideal, on page should be no more than 3 primary colors. It is finite, doesn’t mean that it is impossible to use any scripts, animations etc. But all should be moderately! That is to use similar counters it is possible, but they should was harmonic to be inscribed in design of your site, instead of to distract the user from acquaintance with your information. It is necessary to be selected with the useful, unique content!!! Remember this rule on all life and adhere to it.

We sum up:

If the visitor finds on your site unique, useful to themselves information they will be returned to your site all again and again, in independence of, whether there are on your site any fancy things or not. Recall, for an example, retrieval systems like Google, etc. At them plain design, but it doesn’t hinder them to receive thousand visitors a day. Therefore try to make design of the site simple, but in the same time with taste and don’t litter with its unduly various objects and numerous colors!

Also if you seriously were engaged in creation of the site sooner or later there is a necessity of a choice of the domain for a site. And to concern this choice it is necessary seriously: after all if the principal page – does it have the site web domain – is a name of a site there and so on.

So, how correctly to select the domain?

The domain name should be similar to subjects of your site.

For example, in my case, a site has a subject: “site Creation”. And I try to achieve that the visitor could quickly enough select a method of its creation. Here therefore I also have selected domain name “SITESIMPLE” – in my opinion, at once it is clear, about what I am telling here.

If you follow to the given council it will be easier to visitors to understand, on what subject there is a site without coming yet on it. And, it is not eliminated that it can allocate to some extent them to your creation.

These days the web technologies have become very popular. The web network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. It is full of tutorials on how to make a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

In this article I want to offer you five tips that will help you to improve the level of the advertisements that you make for your web resource.

THE FIRST TIP:
Advertisements should be used for making a potential buyer to come, instead of for direct fulfillment of sales. It is absolutely senseless to try to persuade someone to spend hard-earned 20 dollars on purchasing of your book or the report about which the potential client even have heard nothing except, maybe, of perusals of two-three lines of your advertisement. Besides, you always have to keep in your mind that Internet itself is an advertising array and potential clients automatically expect from you to receive a considerable quantity of free information (or, at least, cheap wallpaper for a desktop). Therefore it is rather silly to try to make a client buy your goods or services by means of the advertisement.

Sending free qualitative information by e-mail to the subscribers who have agreed to receive it, or placing it on the pages of your site, you can provide yourself with good traffic quickly enough. And the traffic needs to be used for increase of your sales.

THE SECOND TIP:
Constantly try your advertisement in operation in order to find out of working and idle components. Sometimes it is enough to change only one word and the number of responses will grow considerably.

THE THIRD TIP:
Don’t forget to track the results of the publication of your advertisements. Give a unique code to each advertisement, thanks to which you will know what of the advertisements yields the best results. For example, placing an advertisement in a mailing list “ABC”, add the corresponding abbreviation to a link. Thus it will be easy for you to notice, what quantity of responses have been brought by the mailing list, and where in general the bigger quantity of potential clients come to you from.

THE FOURTH TIP:
Choose a suitable place for a publication and maintain the terms. Researches undeniably prove that placing the same advertisements on different sites brings various percent of the response. Visitors can observe advertising on a site, that doesn’t concern to the subject matter of a site, for years, but the publication on a portal which specificity corresponds to the specificity of the advertising offer, will bring the results already during the first month. But here is one nuance: the advertising publication should have constant character: hardly someone will want to deal with an entrepreneur, whose advertising will disappear from Network pages in a couple of months.

THE FIFTH TIP:
Be guided by a potential client. First of all make the process of reception of the additional information by a visitor of your site as easy as it is possible. The best variant will be to use an auto responder and a multi-channel fax-phone line. In the contact information given for such purpose, it is necessary to specify a concrete person for contact so that a potential client feels that he/she establishes connection with a real person.

These days the web technologies are very popular. The web network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.

Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”

How a hastening person reads an advertisement?

In virtual life, as well as in real, people constantly hurry up, struggling to cope with the set of desires and possibilities. How to make so that eternally hastening person to read the advertisement attentively?

On the one hand, the more in detail you will write a trading offer, th more prepared visitor will come to a site. However the practice shows, compact advertisements deliver target users more intensively, even if they are not on the first position. While advertisements of a large size are capable to frighten off considerable percent of the visitors quite ready to purchase.

We can formulate the following recommendations about a size and structure of a text of an advertisement, that is convenient for fast perusal.

A short announcement. In the conditions of a page overloaded with the text a user isn’t ready to waste time and attention for the large texts.

The most important thing in an advertisement. A user defines the low content of the concrete and helpful information by the first words, and the user will start reading the next advertisement.

A simple announcement. Say “no” to compound sentences and refined turns of speech. Let offers to be not longer than 5-7 words. But they will be read up to the end.

As a rule, after a long work on the advertisement you cease to consider the time necessary for its perception. This effect is well known to the founders of banners. Therefore don’t forget to give the advertisement to a person with a “fresh eye” in order this person to define, how easily and quickly it is read at perfunctory viewing of a page.

The shorter an advertisement, the higher the probability that a person will read it, take an interest and react to it.

Follow the rule: “the meaning of any commercial offer can be and has to be expressed with 100-120 symbols.”

To stick to this rule, try to make the following: take “a fresh head” and ask him/her to get rid of the superfluous text in the advertisement.

For example:

The initial text of an advertisement: “Media Place – a hosting for exacting clients! All our clients don’t have problems with spam! And that’s because now for all tariff plans the unique option” Spam-filter “is established, that allows to struggle with spam efficiently (more than 90 % of spam is just “cut”). 14 days for testing our services!”

The edited text of the advertisement: “Media Place – a hosting for exacting clients! The option” Spam-filter “filters to 90 % of spam. 14 days of free testing.”

It is reduced without loss of the meaning. Watch also after semantics of an advertisement. Such phrases like “We have the best”, “the Unique offer”, “the cheapest prices” do not work in Internet.

Today the online technologies are very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. It is full of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

1. Sale of goods or services

First of all, these are on line stores. This “group” also includes selling mini sites that are focused on promotion and sale of a single commodity. Web-design studios are in this kind of Internet business too. There are many more different possibilities to sell the goods or service through the Internet, but the main difference of this kind from the others is that here necessarily is goods or service. And it also should be mentioned that this is a very profitable business in Internet. If you want to be engaged with this kind of business, you will have to know a lot of things about it. Start with learning about the advantages of this kind of on line business, what is the difference between an on line store and an average store, what you need to have and to find out to open an on line store and so on. You will easily find the necessary information on numerous web resources. You also can find information about how to make your own web design studio without large expenses.

2. Trade on the stock market (for example, on the Forex market)

In this kind of business you get profit on changes of exchange rates, safety stock, gold etc. Roughly speaking this is a “game” on the stock exchange. This activity is interfaced with huge risk, the large investments and demands much of knowledge and the ability to feel and predict the changes of the currency market. And it is very uneasy to become a successful trader (a dealer on the Forex market).

Trade on the Forex market can hardly be named as a kind of business, and person who is engaged is it, is more like an investor, than an entrepreneur.

Now I prepare for the publication on the Portal of the Electronic Rat the big selection of articles on this theme. Authors of these materials – experts and the big professionals of this business. Their knowledge, undoubtedly, will be very useful to beginner Forex. Watch new publications on a site.

As it has already been said, you need to know a lot before you start working as a trader on the currency market. But if you think and feel, this is “your” field, then go ahead! This is a very interesting and profitable kind of on line business.

3. Network marketing

The society usually concerns negatively this kind of business, but anyway it exists, and it isn’t going to die. Besides, this kind of business brings essential incomes to those who correctly are engaged in it. Well and of course this is the least risky way for an average person to create his/her own on line business and to reach financial independence.

Here is actually everything that can be named as business in Internet. The rest either concerns to these three kinds, or just a fraud, or won’t bring to you serious profits.

And before I finish this article, I would like to add something.

Actually, Internet business DOES NOT EXIST!

There is just a business with its common laws and possibilities, and Internet is only a communication medium between people, a way to inform the offer to the final buyer. If you remember that, the success to you is guaranteed.

These days the Internet technologies are very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for website” and similar topics.

1. Create on the web site a catalog of free electronic books on the subject matter that has direct reference to the subject matter of your web site and your goods and services. The visitors who have come to your web site to download these books, will see the advertising of your commercial offer concerning the same sphere.

2. Make the most informative and useful part of your web site closed, but provide your clients with the private access to this page. But instead of taking a payment for this access, offer it as a bonus with your goods and services.

3. Create on the web site a free bulletin board. Thus, you can interchange with links and advertising materials with the owners of the web sites, who have the same bulletin boards on their resources.

4. To make a subscription for your we site more active, make version of a mailing list that does not include text advertising blocks, that are inserted by services. Actually the best variant would be to get rid of benefits of such services and to get your own tool that will allow you to turn out your mailing list without annoying text blocks. It is much better to use this space for your own advertising.

5. Place an archive of the previous releases of your mailing list on your web site. On archive pages place the corresponding forms of a subscription. Such an approach to the work, will definitely increase your target traffic, and along with the traffic, the quantity of your sales will be increased too.

6. Sell an advertising space in the goods and services. For this purpose you can use any coupons, flyers, booklets, brochures and other printing materials in the case if you sell the goods that have a physical cover. And it will be much more simple if you trade digital goods.

7. Offer such called “daily” and “weekly” prizes and free bonuses to your visitors. It will automatically increase your coming back traffic and sales since people will constantly come back to your site for reception of the specified prizes and bonuses.

8. Offer to the visitors, who bring their friends and their acquaintances to your web site, special gifts. Doing that you will promote their activity in this field.

9. Offer a discount for your goods and services to all who joins your partner program. Doing that you will increase the quantity of the sales and the quantity of the partners, who would like to sell your goods and services.

10. Offer to the publishers of the thematic mailing lists that work with you in the same sphere, to be registered in your partner program and, placing your advertising in their mailing lists, to receive commission fee from the sales made thus in an automatic mode.

Today the online technologies have become very popular. The web network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “website strategic plan” and similar topics.

1. INCREASING STREAMS of the TARGET TRAFFIC FOR PAGES With YOUR SELLING TEXTS. It sounds elementary and banal, doesn’t it? Actually yes, it does, but answer me on one simple question right now (but be honest, ok?): are you doing this in your on line business right now?

If you are not, then you should be engaged with that right now, because the quantity of sales of any of your existing goods directly depends on the quantity of visitors on pages with your selling texts. Therefore start to increase streams of the target traffic – and the faster and more densely you will be engaged with that, you will be able to provide yourself with larger streams of traffic.

How we can provide increase of quantity of the target traffic? Here some of the most widespread ways:

- Traffic purchase (contextual advertising, advertising purchase in mailing lists, purchase of links on subject sites and so forth);

- Interchange of the traffic (joint projects with other entrepreneurs, interchange of advertising and so forth);

- Traffic creation (search optimization of your own subject centers and redirection of the traffic from them to the pages with selling texts, the edition of your own post mailing list, etc.);

- The virus traffic (creation and spreading of the systems, that generate streams of the virus traffic, basically with the help of various free methods).

2. INCREASE of CONVERSION of YOUR SELLING TEXTS. The given method of the work to the majority of enterpreneurs also seems very obvious and banal but only a few people use this way. But this method of the work should be used actually, because the conversion increase is a unique and very effective way of increase profit from any selling text without increase in quantity of the target visitors.

You should really think over potential of the similar approach.

If you are able to raise the conversion of any selling text from 2 % to 4 % at least, you will double the sums of profit that the given text brings to you at once.

How can we raise the conversion of our selling texts? I will list only some of possible working methods:

- Live dialogue with your clients and finding-out what they like and what they do not like, etc.;

- Competent use of emerging windows both on an input of a selling text, and on an output from it (there are a lot of words said about emerging windows, but they work, and work just amazingly!);

- Use of video and audio materials in selling texts for confirmation of justice of all words and statements;

- Constant testing of various elements of selling texts (headlines, subtitles, warranties of the used drawing and so forth).

So, work with your selling texts and you will see the results very soon.

Nowadays the online technologies are very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. It is full of docs on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for websites” and similar topics.

1. BANNER ADVERTISING ON SEPARATE SITES. When web designers hear about banner advertising on separate sites, they usually imagine banners on search engines, catalogs or other popular and fundamental portals of the Network. As I have a certain experience of work with this kind of banner advertising, allow me to tell something to you.

Placing of banners on a paid basis on similar sites will be expensive and unprofitable also, and in addition it also will be very risky. For 1000 displays for the general audience you will pay of the order of 20 US dollars, and for 1000 displays for the target audience, you will pay about 50 US dollars. If you find some sites which are not a success with a wide audience, but have quite stable traffic within 50 000 to 1 000 000 visitors a month, then you have a chance to receive the same 1000 displays at the price from 1 to 10 US dollars. If you place advertising on 10 – 20 of such web sites, you can count on a stable stream of the target traffic, and at much lower price.

2. ADVERTISING ON CHEAP BANNER SITES. The advertising plan, still enraptures the experts in marketing and web designers. You can come on http:// www.banneradvertising, for example,and provide yourself with the real traffic and this will be almost dirt cheap. You specify the keywords concerning your site, and specify the tariff – what sum of money you pay for each visitor who will come to your site from this banner advertising site on each concrete keyword. Usually these rates vary from 1 to 10 cents. The portal takes money for visitors who have really come to your site. If you have received 10 visitors a day and have appointed the rate in 1 cent for the given keyword, you will pay only 10 cents. The success of the given traffic plan any advertizing or marketing service still can not surpass.

The basic subtlety of the given way consists that it is necessary to develop some hundreds of the keywords that directly mentioning your site, and then to appoint low rates for the keywords and to find out, what words bring more traffic, and then to make a correction of arrangements.

3. FREE RESOURCES. The king of the traffic is free resources and free possibilities. If you want to provide your web site with good traffic streams and what the most important thing – to keep visitors on your web site, then give the free qualitative information or free services in which your market is interested. Allow other web sites to reprint your content with a link to your web site, give the free software, cgi-scripts – whatever you like, that is valuable for your existing and potential clients. To say with other words, prove to your visitors the reason on which they should come back to you.

Today the web technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for details on how to build a website, are advised to refer to the Web itself. There are lots of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “build your own professional website” and similar topics.

How to make an e-commerce shop? Part 1

This question is knowingly carried out in title. If you enter it in the searcher in the answer you would receive mass of links to offers from various firms or simply enterprising companions. No, I don’t want to tell, that they do something bad, or do not so, simply I am surprised practically with total absence of the information on the given subject. And a subject really interesting and actual – at least, I could find in the Internet of more questions, than answers. And this article is small attempt though to compensate the deficiency of the information. So – how to make the E-commerce shop?

The program decision offered here isn’t ideal and is not unique. In the world generally there is not enough ideal. It is possible to consider all zealously, but the purpose I see a little in other and that is to give to all wishing a necessary minimum of the information on a subject of creation of own E-commerce shop without difficult program and technical decisions. And the main thing is to do it without the considerable financial expenses that very often play a main role.

E-commerce shop is actually very simply to make. Also do not be surprised – implementation of such project is accessible even to the beginning programmer familiar with internet technologies. I hope, you can be convinced of it. It is slightly more difficult to invent how to anchor own shop (here, and further, it is meant, of course, the E-commerce shop) to the specific goods.

Well, here for you I have an example. There is a dial-up drag store. The price with the prices and the information on the goods is updated almost daily and not simply updated, but sometimes is cardinally updated! Try to import all the data to the shop daily, and you at once get respect for those people which do such operation. Updating of the data in shop also is occupied the main part by the program. First of all t is necessary to think over it.

Before you will start to do the shop, you should study thoroughly a price of the goods and methods of its update in the original. For example, there is a firm, in which there is some assortment of the computer goods. It is enough for this purpose not to be engaged in update in manual and to invent own system for synchronization of the data of a price and shop.

It is possible to import all the important data in Excel. The amount of sections in a price and the goods in them isn’t fixed, and the price represents rowset and columns. In each line – the goods or the name of section of a price (for example – processors, storage, mice etc.) . An amount of columns not important, standardly there can be a price, the name, the goods description. However, there can be and other variants.

Nowadays the Internet technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Web itself. There are lots of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a flash website” and similar topics.

So how to make online commerce shop? Let’ take an example, so in what programming language there will be our examples. The choice is obvious to me, as I have written the shop on РНР. It is simple (and powerful enough) the scripting programming language giving all necessary means for implementation of the E-commerce shop (and not only it, by the way). So, let it will be РНР.

Excel, as it is known, is able to save the files in different formats. One will interest us now it is the text file with tabulation separators. Basically, separators aren’t important; there is a possibility to save in a format with separators commas or gaps. Use the one that will be pleasant to you more. We will stop on tabulation.

And here that at us it has turned out on an output: a file *.txt, lines are partitioned by carriage transfer, columns are partitioned by tabulation characters. All inner pattern of a price remained former as the master of saving Excel has taken care of it.

Here we also have found a method not to be engaged in routine operation on daily update of a price in our E-commerce shop, and as much as possible to automate this process. Before starting to work with the received file, it is possible to think how to compress or process it. It happens that it is necessary for this purpose to delete not the necessary columns repeating gaps, goods temporarily missing available etc. For this purpose it is necessary to consider a file in an array, to process every line about presence of the unnecessary information, to write down the received result again in an array on too place and, at last to write down all array in a file. But it is necessary to start with specific necessity of such operations; quite probably simply enough to delete repeating gaps.

When all is ready, it is time to start algorithm of a data sampling of text file with a price. Considering a file in an array:

$file = “price.txt”;

$goods = file ($file);

Once again I remind, examples are given in a format of language PHP. It is necessary to process an array $goods [] in a cycle with an output of results of operation to the screen Further:

$i = 0;//the counter begins with zero

while ($i

How to mark up the profitability of your on line business? I am sure that almost every owner of on line business has ever had or still has the problem when he/she can not mark up the profitability of his/her on line business. It seems to you that you are doing everything for that: make and promote new goods and services, look for partners, advertise your goods and services, make mailing lists and so on. But you still can not gt the desirable size of profit. Why?

Dear reader, let me ask you a very interesting question.

Does the following scheme of development of on-line information business sounds familiar to you?

1. We create the goods.

2. We secure with support of our partners (and if we do not have partners yet, we are searching for them).

3. We circulate an advertizing letter by e-mail to our subscribers (and our partners to their subscribers).

4. We process orders and we count up profit.

5. We create new goods.

6. After new goods are created, the scheme repeats.

I am completely sure, that the similar scheme of work is familiar to you to an ache in teeth, isn’t it? We hear and we read about this scheme for hundred times a day, it is propagandized in numerous publications and various information materials – both paid, and free …

Certainly, this scheme really works and brings excellent results. And there is nothing reprehensible or “wrong” if you constantly fill up your own commodity assortment, for, the more simultaneous streams of profitableness we can provide to ourselves, the better it will be for us and our on line business.

So, what is the problem? The problem is that at the development of the given scheme of activity the basic majority of entrepreneurs make a blunder (by the way, I used to make the same blunder too). It consists that as soon as the goods have been created also its release has been hold, an entrepreneur loses interest in it and instead of the same goods could provide profit again and again, it stays to “lie” on site pages almost like a useless cargo.

And the entrepreneur, having forgotten about its existence, steeps in creation of new goods and preparation of a new release.

Thus entrepreneurs live that is called «from a release to a release».

Certainly, there is nothing reprehensible in that – everyone earns money as he/she can. But, doing the tings written above, we, by our own will, lose a considerable quantity of money. And if we were more circumspect, we would put this money to our pockets without any problems.

We will never see serious money until we get rid of the given problem. That is why if you suffer from the given problem (and for some reasons, I am almost sure that you have this problem), you should go over your relation to the work again and to make some changes in the arrangement of your on line business.

These days the Internet technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to take advantage of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

It is not a secret for anyone that only 1-4 % from all number of people who want to create their own business in Internet achieve the goal! They have their own business while many still only dream of its creation!

A working day of the majority of beginning Internet entrepreneurs consists approximately of the same actions which repeat throughout many days, weeks, months, and even years… It is rather strange, but it is the fact!

In the morning a computer is turned on, mail is checked, news of the blogs, new messages at forums are read… A person is going to make something for development of his/her own business: to write an article, to work over creation of an information product, a site etc., but all these efforts suffice a maximum for an hour or two! Then time for dinner comes, viewing of a favourite serial, then mail checking, communication with friends in ICQ, discussion of the latest news about the one “who” “what” has made and how… And in the evening you need to have a rest and to go for a walk with friends…

The beginning Internet entrepreneur has spent all the day at the computer but hasn’t made anything for development of his/her own business in Internet! The dream is still a dream… No more! But talking with the friends this person will be proud to say that he/she has his/her own business in a network, receives fabulous profits and doesn’t go every day to work!

What actions are made by a successful Internet entrepreneur which allow him/her to launch constantly new information products, to work over creation of his/her own site, to make mailing lists and, eventually, to get profit on the activity?

Actually it is very simple, and there is no any secret!

A successful Internet entrepreneur at first writes down on a paper the goals that he/she wants to reach in this business. Then on the basis of the written down goals the entrepreneur makes a detailed plan of actions which carries out every day for the whole period of work on the given project.

As a rule, the written down and worked goals are reached by Internet entrepreneurs very quickly. The Universe is on the part of that person who constantly moves to the set goal, even with small steps. New ideas of creation and promotion of products come to his/her mind, this entrepreneur finds books on the interesting question, meets necessary people in Internet and so on.

And the most interesting is that this entrepreneur doesn’t spend all the day at the computer. He/she works according to the schedule that he/she has made by his/her own. In the morning within an hour answers all incoming mail. Then switches off the computer and sits down at a table where in a usual writing-book writes down new chapters of an information product, free or paid course, works over creation of new articles, studies the plan of action on the project promotion. And only after he/she has a material for work at the computer, the entrepreneur switches on the computer and does everything that will approach him/her to the treasured purpose! Mail in the evening is checked again and plans for the next day are made and corrected!

Only the view of the ultimate goal, careful planning of actions and their daily performance allows successful Internet entrepreneurs to be successful and to reach what they want!

Nowadays the web technologies are very popular. The web network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for websites” and similar topics.

1. BANNER ADVERTISING ON SEPARATE SITES. When web designers hear about banner advertising on separate sites, they usually imagine banners on search engines, catalogs or other popular and fundamental portals of the Network. As I have a certain experience of work with this kind of banner advertising, allow me to tell something to you.

Placing of banners on a paid basis on similar sites will be expensive and unprofitable also, and in addition it also will be very risky. For 1000 displays for the general audience you will pay of the order of 20 US dollars, and for 1000 displays for the target audience, you will pay about 50 US dollars. If you find some sites which are not a success with a wide audience, but have quite stable traffic within 50 000 to 1 000 000 visitors a month, then you have a chance to receive the same 1000 displays at the price from 1 to 10 US dollars. If you place advertising on 10 – 20 of such web sites, you can count on a stable stream of the target traffic, and at much lower price.

2. ADVERTISING ON GOTO.COM. The advertising plan that has been developed by the company GoTo, still enraptures the experts in marketing and web designers. You can come on http:// www.goto.com and provide yourself with the real traffic and this will be almost dirt cheap. You specify the keywords concerning your site, and specify the tariff – what sum of money you pay for each visitor who will come to your site from Goto.com on each concrete keyword. Usually these rates vary from 1 to 10 cents. The portal takes money for visitors who have really come to your site. If you have received 10 visitors a day and have appointed the rate in 1 cent for the given keyword, you will pay only 10 cents. The success of the given traffic plan any advertizing or marketing service still can not surpass.

The basic subtlety of the given way consists that it is necessary to develop some hundreds of the keywords that directly mentioning your site, and then to appoint low rates for the keywords and to find out, what words bring more traffic, and then to make a correction of arrangements.

3. FREE RESOURCES. The king of the traffic is free resources and free possibilities. If you want to provide your web site with good traffic streams and what the most important thing – to keep visitors on your web site, then give the free qualitative information or free services in which your market is interested. Allow other web sites to reprint your content with a link to your web site, give the free software, cgi-scripts – whatever you like, that is valuable for your existing and potential clients. To say with other words, prove to your visitors the reason on which they should come back to you.

Currently the online technologies have become very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. It is full of guides on how to plan a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “website strategic plan” and similar topics.

There are a lot of ways to increase traffic on your web site. We are not going to talk about all of them in this article, because in this case it will be very, very long. Moreover, every day you may find some new ways to get more traffic for your web site. This process is “endless”. But we will talk about three very efficient ways to increase traffic on your web site.

1. The INTERCHANGE of LINKS. If you have developed and have placed in the Network a site with a considerable quantity of a good and qualitative content, it will be absolutely simple to you to convince other owners of sites to establish a link to your resource or to interchange with links. I used to meet consultants who carried out whole campaigns of an interchange with links and less than for 90 days could manage to achieve the stable traffic from referring resources in one million unique calling monthly.

Anything supernatural in this success isn’t present. The Most important thing is that your site has to be filled at a qualitative content and your visitors should be interested in it. Choose sites where a link to your web resource would be pertinent, make sure that the traffic on this site deserves your attention, then contact the owner (send to the owner a personalized letter) and discuss terms of the interchange.

2. PARTICIPATION In The SYSTEMS of the BANNER INTERCHANGE. Usual banner networks, as a rule, are not able to bring a stable stream of the target traffic to your web site, banner networks only can offer, perhaps, some additional hits a month. Therefore your attention should be chained to a new wave of banner networks which have been growing before the eyes recently, forcing out the traditional banner systems. These systems offer from 5 % to 20 % of banner displays of those sites which you incline to participation in a banner network. Think, if you manage to involve a site the traffic on which makes about a million visitors a month, then you will receive 200 000 free displays monthly.

3. CONDUCTING YOUR OWN MAILING LISTS. If you want to earn money in the Network, then you should open your own mailing list. First, mailing list is the best way of constant being in contact to the real and potential clients. Secondly, mailing list promotes an establishment of confidential relations between you and subjects of your target market. The most remarkable benefit is that, having your own mailing list, you can interchange the advertising space with other publishers. If we suppose, that you conduct an interchange of advertising with 10 mailing lists that are adequate to yours, then on advertising in this news media you save about $500 every week!

These days the Internet technologies have become very popular. The web network is not only a place to entertain but also a spot to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for website” and similar topics.

In this article we are going to learn some methods of generation of traffic:

1. REGISTRATION In SEARCH ENGINES. Practically everyone begins the work on promotion with search engines. It is known that about 84 % of all target traffic on a site is given by searchers and consequently any site must be registered in them.

Achievement of a good rating in the lists of search engines demands rather serious work. Working with search engines, you enter to the competitive struggle against thousand other owners of sites, but your advantage here should consist that you work nonstop over your rating position, constantly train in new receptions of achievement of success and raise the professional level in the field.

For achievement of the necessary results you will need to master meta-tags and special program applications, such like WebPosition. Actually this is almost everything you need. Believe me – having mastered the special program applications, you can achieve the higher positions in search engines and receive about several hundreds visitors a day with every program. Those who assert that similar programs don’t give the necessary result, just are not able to work with them. I will underline once again – study, try and don’t lose courage!

2. ADVERTISING In MAILING LISTS. Advertisements in mailing lists possess the greatest recoupment both concerning the invested money, and your efforts and time, . In particular, having spent for the advertisement from $20 to $50, you can provide inflow of thousand potential clients to your site, searching for your goods and services. As soon as you have developed the good advertisement and have become convinced that it brings the desirable results to you, publish it at once in several mailing lists (by the same principles selected of hundreds existing) and, thus having expanded the advertizing campaign, you receive million inflows of target visitors to your site and therefore – substantial growth of quantity of sales.

3. ADVERTISING ON AOL. The specified service totals more than 15000000 subscribers and if I ever spend money for a paid announcement on bulletin boards, it, undoubtedly, will be AOL. Paying only 12,5$, you can achieve placing of your advertizing at a place where it will be really read and estimated. Some of my acquaintances manage to increase the sales in hundreds times, placing there small announcements every week. The secret here is only in picking up amazing headlines which will single out your announcement among hundreds similar.

4. ADVERTISING ON YAHOO! There is a very small number of sites that place advertisements free of charge and really provide with the worthy result. And in this galaxy which totals no more than ten sites, on the first place there is server Yahoo! This site has a rating of one of the most popular in the Network and placing an announcement on this server, you will make sure of that at once and by your own experience. Yahoo! allows to place ten announcements at once so why not to use such a possibility? There is only one subtlety — in a few days you will have to publish new announcements. Thus you will provide their position on the of the list and accordingly you will receive much more visitors on the site.
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Currently the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “website strategic plan” and similar topics.

Web site building: optimizing web tables.

In this article I want to tell you about optimizing of web tables, why it is so essential for website building and how you it can actually improve your web page look, so just keep on reading. Everyone knows that the browser carries out creation and display of loaded page gradually, in process of loading of components that are making it. At first the visitor will see the page text then the drawing, applets and its other elements will start to “be shown”. Such possibility is very convenient for the user, as allows to familiarize with a part of the information and to find necessary references without waiting of end of loading.

At loading of page with the table a browser not in a state to display contents of cells of the table until will finish loading of contents of these cells. It is connected with that it is necessary for browser to know the sizes of the table which can repeatedly change in contents loading process. Thus, the user can’t see the text in the table before the termination of loading of contents of this table.

The output from the formed situation to us is offered by creators of browsers which enter own HTML extensions and CSS for optimization of operation of the browsers. I suggest you to familiarize with possibilities of a browser of Microsoft Internet Explorer.

Productivity of creation of the table in IE can be considerably increased if to install for this table style table-layout in value fixed. Thus the sizes of the table will be defined in the following order:

* With attribute usage width tags COL and COLGROUP.

* By the analysis of formatting of the first line of the table.

* Equal division of width of the table into an amount of its cells.

At usage of tags COL it is necessary to set attribute width for each of them and for tag TABLE. If tags COL aren’t specified, the browser will analyze a format of the first line of the table and will build all remaining lines, using the acquired information. If it is impossible to define a format of the first line and tags COL the size of the table to share equally between all its columns aren’t specified.

The scoring in speed especially impresses in a case with the big tables. You can look at an example.

Unfortunately, this approach doesn’t work in Netscape Navigator. But it also doesn’t hinder its operation as browsers ignore unfamiliar tags and attributes. In Netscape Navigator I will tell about optimization of tables in the following article and you can achieve identical result, applying to tables both approaches simultaneously.

Currently the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of docs on how to make a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “where to make a website” and similar topics.

Formatting bases

Insertion of objects in documents

In HTML there is a possibility of implementation of various objects in web pages. In old standards HTML for implementation of objects in documents it was used two tags and . The first served for implementation of the objects displayed Plug-ins by units of a browser and application-oriented applications and the second for layout on Web-villages of Java-applets.

In HTML there are 4 possibilities of the above-stated tags, on implementation of objects united in a new container tag . You can continue to use old tags, but (fashionable) tag usage is more preferable. We will consider the given tag more in detail; we will begin with its attributes:

* BORDER – border width of a frame of implemented object;

* ALIGN – object alignment in the document (LEFT/RIGHT – modes with a flow the text, TOP/MIDDLE/BOTTOM – concerning a current basic line);

* CLASSID – URL for loading missing Plug-ins the browser unit, for display or object playback on the web page (by default the document directory);

* CODETYPE – Internet Media Type contained set by attribute CLASSID;

* DATA – URL object;

* TYPE – Internet Media Type contained object set by attribute DATA;

* STANDBY – the message deduced in load time;

* HEIGHT – height of a frame of implemented object;

* WIDTH – width of a frame of implemented object;

* HSPACE – an indent from object across;

* VSPACE – an indent from object on a vertical;

* ID – object name;

Some applications and implemented elements (for example ActiveX) demand transmission of additional parameters by it for control of display or object playback. Parameter passing is carried out by means of a tag with following attributes:

* NAME – a parameter name;

* VALUE – value of parameter;

By transmission of several parameters it is necessary to use so much tags how many it is necessary to transfer parameters.

And what do you know about MIME types?

Originally MIME (Multipurpose Internet Mail Extensions) was developed for usage in electronic mail systems. This technology allows including files of various formats in electronic messages, supplying with their special MIME-title describing the content.

Now, application MIME was beyond electronic mail and it began to name Internet Media Types. Identifier Internet Media Types consists of two parts: the identifier of type and the identifier of a subtype divided by a virgule (for example: image/jpeg, video/x-msvideo). On the basis of the given types in system output agents of various types of files (Internet Media Types/applications/expansions of files) are assigned.

At detection in the HTML-document of implemented object the browser fulfills following operations:

* defines its MIME-type (on the basis of the information set by attributes CODETYPE, TYPE or the analysis of a filename extension containing object);

* searches compared to given type Plug-ins for the unit of a browser or the standard output agent of the given type in system;

Currently the web technologies are very popular. The web network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

Let’s imagine that you would make all correctly, but your site for some reason doesn’t look or doesn’t work, predictably, in the last versions of browsers.

You have written correct standard XHTML code and standard CSS. You have used the standard specification for operation with DOM (Document Object Model) to control dynamic elements on page. And nevertheless, in browsers which it would seem are made with observance of these standards, your site doesn’t work. Most likely, the error is covered in wrong DOCTYPE title.

This small article will tell to you about titles DOCTYPE which work and also will explain practical and theoretical value of it, it would seem distracted from a reality, a tag.
What is DOCTYPE?

According to specifications HTML and XHTML tag DOCTYPE (that means “the document type declaration”) informs to validator, (X) HTML that you use some version in the page. This tag should be in the first line of each page. Tag DOCTYPE is a key component of the web pages claiming for correspondence to standards: without it your code and CSS won’t transit check.

Tag DOCTYPE also is important for the correct display and page operation in the browsers corresponding to standards (Mozilla, IE5/Mac, and IE6/Win).

Tag DOCTYPE in which attributes is underlined URL (the full web-address), informs browsers that the page needs to be deduced with observance of the certain standard or a subspecies of this standard.

If you will use incomplete tag DOCTYPE, its out-of-date type or generally will forget about it the browser will pass in “a mysterious” mode and will start with the assumption that you wrote the code of page with errors and is free receded from standards i.e. how it was written in the end of 90-s’ years.

In this mode the browser will try to disassemble your page by rules of backward compatibility and will display, for example, CSS how it would deduce Internet Explorer 4th version and DOM will work how it worked in this browser (IE switches in old DOM, and Mozilla and Netscape 6 switches generally in god knows what).

It is clear that for you this trick isn’t desirable. But you also receive it, if would use incomplete or wrong tag DOCTYPE.

(Attention: browser Opera doesn’t play by such rules; it always tries to display page how if it corresponded to standards. Glory to the Opera! On the other hand, Opera yet completely supports standard W3C DOM, but operation over is already conducted.)

In the near future

We have all reasons to hope that W3C will soon lay out the full, exact and convenient list of all variants of tag DOCTYPE on the site, and also will publish other essential information. And this information will be easy for finding.

Nowadays the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. There are lots of guides on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.

As tags DOCTYPE are extremely important for operation of Web under standards and as consortium W3C is the leading organization creating standards for Web, followed expect that on site W3C the list of all variants of tag DOCTYPE will be presented and it would seem this information on site W3C is possible to find quickly and simply in any certain section. But it is not so exactly.

W3.org is not a site with articles as A List Apart, WebReference or Webmonkey. It isn’t created for the aid to web designers, developers and authors of sites, and it isn’t engaged in propagation of the newest information and a good advice. It is not its task.

Yes, sometimes W3C publishes series of educational articles though the majority of web developers even don’t know about it. But in the core, site W3C contains meeting of sentences, projects and Recommendations which are written by engineers for engineers. And when I speak about engineers, I don’t mean simple experts in the field of web developments, such specialists, as you and I. I mean engineers in comparison with whom we look the full blockheads.

I can spend all day long in search of the correct tags DOCTYPE on a site w3.org, but I will not find any page where they are enumerated all together. If you all the same manage to find any tag DOCTYPE (for example, mentioned in any Recommendation or the Detail design) most likely it will appear that on your site it won’t work.

On all site W3C tags DOCTYPE where in attributes misses URL, and tags DOCTYPE containing in attributes relative URL connected to the documents which are on same site W3C are scattered. If you take this tag from site W3C, it will transfer it on the site and will interpose into the pages relative URL will specify in nonexistent documents on your site, your work and efforts of a browser hence will in vain disappear.

What further?

How you can import the contribution to propagation of standards in Web? First of all, place in bookmarks the given page (or simply save it on the computer), and also check up, whether interposes yours web-redactor into your pages tag DOCTYPE and if interposes, – whether it uses the correct variant of a tag?

Many software developers have simply copied incomplete variants of tag DOCTYPE from site W3C in the programs. And as a result: you rely on the program which interposes a wrong variant of a tag, the browser runs into “a mysterious” mode and you unsuccessfully struggle with a riddle why your pages don’t work as it is necessary.

It is necessary to write also to those children that do your favorite web-editor and show to them as the correct tag DOCTYPE then; it is polite to ask to make them changes to the new version of the program looks. In certain cases, you can even make changes to the program.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for info on how to build a website, are advised to refer to the Web itself. It is full of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a new website” and similar topics.

Search engine robots and how they work.

Some problems connected with search robots:

Incompleteness of the standard (Standard for Robot Exclusion)

Unfortunately, as search systems appeared not so long ago, the standard for robots is in a stage of working out, completion, etc. It means that in the future search engines will be guided by it.

Traffic increase:

Not all search robots use/robots.txt

For today this file is necessarily requested by search robots only such systems as Altavista, Excite, Infoseek, Lycos, OpenText and WebCrawler.

Use of meta-tag HTML:

The initial project is lower which has been created as a result of agreements between programmers of some number of the commercial indexing organizations (Excite, Infoseek, Lycos, Opentext and WebCrawler) at recent meeting Distributing Indexing Workshop.

At this meeting use of meta-tag HTML was discussed for management of behavior of search robots, but the definitive agreement has not been reached. Following problems for discussion in the future have been defined:

* Uncertainty of file specifications/robots.txt

* Exact definition of use of meta-tag HTML, or additional fields in a file/robots.txt

* the Information “Please visit”

* Current control of the information: an interval or a maximum of open connections with the server at which it is possible to start to index the server.

ROBOTS meta-tag:

This tag is intended for users who cannot supervise a file/robots.txt on the web sites. Tag allows setting behavior of the search robot for each HTML-page, however thus it is impossible to avoid the reference of the robot to it.

robot_terms is the list of following keywords divided by commas (header or lower case symbols do not play any role): ALL, NONE, INDEX, NOINDEX, FOLLOW, NOFOLLOW.

NONE – speaks to all robots to ignore this page at indexation (it is equivalent to simultaneous use of keywords NOINDEX, NOFOLLOW).

ALL – allows to index this page and all references from it (it is equivalent to simultaneous use of keywords INDEX, FOLLOW).

INDEX – allows indexing this page

NOINDEX – do not allow indexing this page

FOLLOW – allows indexing all references from this page

NOFOLLOW – do not allow indexing references from this page

If this meta-tag is passed or is not specified robot_terms by default search robot arrives as though have been specified robot_terms = INDEX, FOLLOW (i.e. ALL). If in CONTENT keyword ALL robot arrives accordingly it is revealed, ignoring specified other keywords. If in CONTENT there is opposite keywords on sense, for example, FOLLOW, NOFOLLOW the robot arrives at own discretion (in this case FOLLOW).

If robot_terms contains only NOINDEX references from this page is not indexed. If robot_terms contains only NOFOLLOW the page is indexed, and references, accordingly, are ignored.

Nowadays the online technologies are very popular. The web network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. There are lots of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be smart not to use this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a flash website” and similar topics.

Web site making: Accurate “html”

Any work should be executed accurately and beautifully. Especially if people see it. And it directly concerns workings out of sites, and in particular some technologies used thus HTML and CSS.

Looking through pages in the Internet, we, as a rule, do not look on HTML code.
Having glanced there it is possible to learn with ease how the page is made. That it was easier to you to understand my thought, I will draw an excellent parallel. Take music. There are the compositions written by one person behind the computer, by means of simple software. He “plays” all tools itself. The drummer with feeling of a rhythm is not necessary to him, the guitarist with masterly techniques, and the bass player too and the keyboard player is also superfluous…

He presses the button, and the program plays all. Also it turns out flooded radio and clubs senseless music. Art and creativity is not present in code writing. The program after all is silly and litters all with the comments unnecessary tag and designs. And the user does not have to do a lot as all looks well.

Creation of effective and accurate code HTML is original, but where it is necessary to think about art. Especially it will be felt, when it will create a site not for himself, but for someone. And there are sites very difficult in structure where work of the maker-up occupies half of operating time over all site. The tables enclosed several times, non-standard positioning and test registration… Without personal experience of writing of HTML by handles here not to manage in any way. Especially same problem can be solved in different ways among which it is necessary to choose the most optimum one.

That your code of page looked adequately, accurately and it was easy to you to be guided in it attentively study listed points and adhere to them at writing of HTML:

* Try not to write tags capital letters (TABLE, BODY, IMG) in such code it is hard to be guided, as the majority of a code in the Internet all the same is written by lower case letters (table, body, img).

* Attributes always write down in inverted commas (e.g., align = “right”) that will give to your code accuracy and compatibility with language XML.

* Appropriating any value (width, height) in pixels, do not forget it to specify, i.e. width = “5px”.

* There are tags for which it is unessential to put a tag closing. But I recommend to put them in any case. First, so it is easier to be guided in a code, and secondly, for full compatibility with all browsers and their versions.

These days the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, are advised to refer to the Internet itself. There are lots of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be smart not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a business website” and similar topics.

Arrangement of keywords in a web site

It is known that for high positioning of a site in search systems it is necessary to place target inquiries on pages. Analyzing sites (at the desire of their owners), I noticed errors in the optimization, united on one sign: wrong drawing up of texts and arrangement of keywords. Here I would like to mention places where more often it is possible to place keywords.

Except standard title, keywords, description and alt keywords and phrases it is possible (and it is necessary) to place in:

First of all in the site address

If you yet have not placed a site and have not thought up URL for it, so you should think of what keywords you could use in URL? That fact is interesting if you prepare a site for example for French-speaking users the English variant of French-speaking inquiries matters. Often typing French inquiry in search systems in reply to the first-second place sites at which address there is an English equivalent of inquiry stand out.

Second of all in a name of pages and site subdirectories

It will not prevent to name subdirectories of a site and internal pages keywords (inquiries). If there are great enough of prospective inquiries so reduce them in the name till 7-10 symbols. Consider the importance of English equivalents in other language -speaking inquiries.
In internal navigating references

The navigation panel is one of the strongest ways to affect high position on keywords. It is necessary to enter keywords in internal references to sections and site pages. It is good, if the navigation panel is provided on each page of a site.

All the same don’t forget about title and description

Despite that almost all searchers have refused reading Meta keywords, it is not necessary to forget about title and description. Title especially influences positioning by inquiries from two and more words practically in all leading search systems.

At all possibilities to fill with keywords “from” and “to”, it is necessary to remember a site that on the average the keyword percent in the text should not exceed 3-5 %. On separate pages of a site high “concentration” of a keyword – to 15-20 % is more admissible. The main thing is to keep sense of the text and not to transform page in banal doorway.

It would be desirable to notice that the others of 95-97 % of the page text also matter for positioning. Search systems distinguish synonyms and a thematic mere verbiage and phrases. Therefore “pets” design and advertising “is better to combine with a phrase “cats and dog” than with some other phrase as it is more familiar to this very subject.

Today the web technologies are very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. It is full of tutorials on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.

Search engine marketing.

In this article I want to talk about search engine or as you may also call them retrieval systems. Let us find out what it actually is and how it can be actually useful for your web site building and web site advancement and marketing.

Many people have no representation about why their sites are not ranged highly in retrieval systems. Creating the first sites, I have felt the incompetence. I filled with their most different keywords in meta-tags, but, it appeared that nothing helped. Eventually, I have left attempts to take high places in retrieval systems and have switched to other types of marketing, despite that heard about quality of the traffic from retrieval systems a lot of information.

My traffic then was rather not high – only 25 persons a day and I have decided to be engaged in retrieval systems profoundly nevertheless. To the surprise, in due course I have found out that I have admitted many errors in adjustment of a site for searchers. On the experience I was convinced that I had mass of possibilities to take the first places in retrieval systems with minimum efforts. The techniques developed by me have been applied to several sites, and, I suppose, if I begin to be guided by my councils, It will promote advancement and your projects.

So that is what you should know about search engine( retrieval systems) and to use it for you own advantage and web site marketing:

It is not necessary to use the same word in meta-tags more than three times.

Remember that some retrieval systems are case-sensitive, therefore, use both capital, and line characters in keywords. “Web designer” and “web designer” for some searchers is not the same.

Use keywords as it is possible more close to the beginning of the text of page and as it is possible is more close to each other.

Try to use as much as possible keywords in links. It will add value to page on which the link conducts.

In meta-tags use only those keywords which are present at the page text. Never inscribe keywords only in meta-tags.

Try to reach high positioning at the expense of the use of the keywords which are not used by your competitors. But consider thus specificity of a site. Who knows, probably, users search for a site on keywords about which competitors do not know.

Use keywords in ALT-tags.

Links to your site from sites, indexed in retrieval systems will help to lift a site rating, especially in Alta Vista. So I hope that this article will be a great help for you and will have a great value for your web site advancement.

Nowadays the online technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, should refer to the Web itself. It is full of tutorials on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a new website” and similar topics.

The first mistake. An indistinct planning of a site and incomprehensible navigation. By the way, some business sites tend to use too many steps for achievement actually the simple purposes. If you receive letters from your visitors with a question how to use your site, probably, you should think of improvement of the navigation of the site. If you see that some tasks are carried out much more often, than others, make their performance as easy as it is possible. Try to make everything by your own hands and, it is desirable to make that for several times. Imagine yourself in your visitor’s shoes.

The second mistake. People come to Internet to find information. And if they have to look through the introduction to your resource, executed on Flash, there is a large probability, that they will not wait for the loading of the site. The starting flash splash screen is a superfluous and useless element in design of a site. The reason is that it practically does not bear any semantic loading. Of course, if your site is devoted mainly to the questions of graphic design and contain exclusively graphic content, then the usage of flash introduction is rather reasonable, especially, if you want to show your own possibilities and skills.

The third mistake. You should not use unusual and exotic types. It is not a fact that a computer of a user, who has come to your web site, has such an exotic. Besides that, non-standard types can make your texts difficult for reading. That is why it is better to stop on such types, as Arial, Georgia, Tahoma, Verdana etc. But if you want to use non-standard types on your favourite resource very much, then use them only in logos or headlines of pages, and only in the form of images.

The fourth mistake. You also should not experiment with the sizes of types. Establish the standard size of a text. Too big or too small type is difficult for reading. Try to establish the relative size of a text instead of the size in pixels. It will allow your visitors to use their preferable type size on your site.

The fifth mistake. Even if you like that links become visible or get color only when a visitor aims at them a mouse, remember that this is not very good. A visitor wants to know, where there is a link on your site, a visitor would not like to hunt for it for a long time. Use contrast colors and underlining for links. External links that lead a user away from your site, should be marked in a special way, for example, with other color or other type, than internal links. Beaten links irritate users of any site. You should check all your links on a regular basis in order to be assured that they work.

The sixth mistake (but it is not the last one at all). Too much advertising on a site. Actually, the excessive quantity of advertising only irritates a visitor, and his/her first desire is to leave a site. Especially, if you use a format of advertising that looks too obtrusive and irritating.

Today the web technologies have become very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be smart not to use this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “business plan for website” and similar topics.

How do you think, why one or another sites become popular and have good attendance? We do not consider now social networks like Facebook or Myspace which have a bit different concept in the basis. We talk about sites that are more modest, sites that are created by one person, like you.

When and why web site promotion in Internet becomes the most effective? And what are those especial “things” should be on a resource so users of the World wide web would like to visit it again and again? Tremendous design? Convenient navigation? Fast loading and convenient usability? Probably, all these answers are correct. But there should be something else on any site. And this “something” is the most important thing.

There are two more questions. The first one: why do so many people use Internet? The second one: why the most popular resources are search engines? Everything is very simple. People use Internet to look for information, and search engines direct them to those resources that contain the necessary information.

So … so … so … Eureka! The more helpful information your site contains, the more it is claimed. Search engines will adjust such a site faster. It finally will allow you to involve more visitors to your web resource.

You still have not understood, about what way of promotion we talk? We talk about the most simple and obvious way, the way that doesn’t demand the organization of expensive advertizing campaigns and the way where you do not have to turn to experts optimizers. Fill the site with a content. The content should be qualitative, adjusted not only to search robots, but also useful for consumers of your information, services or products that probably you are going to promote through the resource.

Now here is the answer to one question which has been taken out in the headline of the article. “One thing is not clear, – someone will shrug his/her shoulders, – why it is a step with the number”zero”. We will answer. Filling a site with a content is not a step, but it is more likely a process. The constant process that allows you to develop your resource. As soon as you stop this process – the resource will die, either at once, or in a painful agony.

“The step with the number “zero” concerns promotion of a resource more. There is no sense to show the site to search engines, to register it in catalogs, to make links at forums, if it has one page, and three paragraphs are published on this page only? So the first stage of promotion of a resource is filling it with content. As it has been told above, to fill with content that is qualitative and useful. Wait, till every heading of your web resource has four-five qualitative and useful materials. And you should register your web resource in search engines when it has more than 30-40 pieces of content.

Currently the web technologies have become very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. There are lots of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “website strategic plan” and similar topics.

I am afraid I will not open a very large secret if I say that any web site needs promotion. This postulate is obvious like sunrise or change of season. But promotion of a web site is not as simple as it seems to be. There is a difference between the two promotions. So, (this is only my personal opinion and I am not trying to impose it on anyone) if the registration of a web site had a certain effect about two years ago, then today to make the like procedure with a newborn resource, is like to drown a kitten in a bucket.

The second point. Promotion of a web site can as paid as free of charge. But as a rule beginning web sites owners do not have enough money for the promotion of a web site, that’s why either for objective circumstances or making a conscious choice, at the beginning many prefer free promotion of a web site.

Let’s talk a bit about free methods of promotion of a web site. They are:

- Party at thematic forums. Decoding: in this case we talk about fitness, a health life style, various diets, hence it’s only fitting to find similar forums, to register on them and to take part in discussions on these forums.

- Place articles on thematic portals indicating links to the author’s resource.

- Interchange of articles and links with resources of close or similar subject matters.

- Announcements on a site about various competitions with prizes for participants.

- Organization of posting.

- Organization of groups in social networks.

Here is a practically ready plan of free promotion of any resource.

By the way, a small, but very important addition: participation in forums, creation of groups in social networks should be made long before the resource appearance in the World wide web. A person who has selected the given way for a web site promotion, needs time to become an expert at one or another forum, to gain the authority at participants of the groups in social networks.

For justice’ sake it is necessary to notice that the similar way of promotion of a resource is not simple at all. It takes a certain amount of time, and you will not get the results fast.

So, there is one way: if an owner of a web site wants to promote the resource using this method, then besides being active at a forum or in a group, the web site owner has to spend time for developing individual relations with members of groups or forums. The web site owner will have to write letters, personal invitations, to add people to his/her friends, to say in a few words, to be active in all directions. Here it is necessary to remember that it is very important to observe the balance – between informal communication and banal spam. The web site owner decides him/herself where this boundary is.

Let’s sum up. Participation in forums, creation of thematic groups in social networks is a free way of promotion of a site. Actually its the main advantage is that this method is free, and we can relate to its lacks that it demands time and certain efforts, but does not bring at once to the expected result.

Currently the Internet technologies are very popular. The web network is not only a place to entertain but also a space to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

Not long ago I was roaming about the space of Internet and I read about one way of promotion of your own web site. This method sounds like that: “write an electronic book, that will provide your resource with viral traffic”. I do not remember the author of the mentioned method unfortunately, but I am sure that I exactly remember the quotation. I actually would like to ask the author a few questions very much, for example: how many electronic books that could provide the author’s resource with “viral traffic”, he/she has written; and there is one more question how much time the author spent for writing the books?

And I actually have one more, very reasonable question: what should I do with such a “priceless” piece of advice, if I can hardly write a few paragraphs? The answer is very, very simple: do not think too much of that!

There are at least several reasons not to think too much about the problem of the absence of the talent to write books that can influence on the promotion of your web site.

The first reason. Tell me, do you know a lot of people who really and seriously read large texts nowadays? Do you know a lot of people who really like to read books? I am not talking about that “dragged-out tale” for eyes, that you can use in a train or a plane, but for example Theodor Dreiser or Fenimore Cooper? That’s it, the number of my acquaintances who read such books, can be count up on fingers of one arm.

The second reason. Still that “viral traffic”. Ok, you only imagine, what a book this person must write so that users really would like to download the book, to read it, to recommend it to his/her friends and so on?

Ok, ok, if you wake up in the morning and feel that there is Feodor Dostoevsky with Golthuory somewhere inside of you, and there is something that you can tell to the world, then go ahead! “Burn humans hearts with words!” But the practice shows to us, that nowadays there are not so many people who can allow themselves to turn over pages in a leisurely way, and there is also a great competition between professional writers.

The third reason. Video and audio elements play the most important role in today’s Internet, and the smaller texts are, the more chances that users will read the texts and apprehend the information. Of course, any resource needs unique content to be promoted right. But there is no need to write large electronic books. As there is no guarantee that your book will be read by someone, and “viral traffic” on your web site is more from the area of science fiction, than from everyday reality.

So, what conclusion can we make? It is better to achieve your goal step by step. First, you have to fill your resource with a unique content, then you register your web site in search engines, then……….well, we can talk about that next time.

Currently the web technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “business plan for websites” and similar topics.

Search system robots and how they actually work

Records (records) a file /robots.txt

The expanded comments of a format

Each record begins since a line User-Agent in which it is described what or to what retrieval robot this record intends. The next line: Disallow. Here not subject indexings of a way and files are described. EACH record SHOULD have at least these two lines (lines). All remaining lines are options. Record can contain any amount of lines of comments. Each line of the comment should begin with # character. Lines of comments can be placed in the end of lines User-Agent and Disallow. # character in the end of these lines is sometimes added to specify to the retrieval robot that the long line agent_id or path_root is finished. If in line User-Agent it is specified a little agent_id the condition path_root in line Disallow will be fulfilled for all equally. Restrictions on length of lines User-Agent and Disallow are not present. If the retrieval robot has not found out in a file /robots.txt the agent_id it ignores /robots.txt.

If not to consider specificity of operation of each retrieval robot is possible to specify exceptions for all robots at once. It is reached by the job of a line User-Agent: *

If the search robot finds out in a file/robots.txt some records with value satisfying it agent_id the robot is free to choose any of them.

Each search robot will define absolute URL for reading from a server with use of records/robots.txt. Header and lower case symbols in path_root MATTER.

Examples:

Example 1:

User-Agent: *

Disallow: /

User-Agent: Lycos

Disallow:/cgi-bin//tmp/

1 file/robots.txt contains in an example two records. The first concerns all search robots and forbids indexing all files. The second concerns search robot Lycos and at indexing of a server by it forbids directories/cgi-bin/and/tmp/, and the others – resolves. Thus the server will be indexed only by system Lycos.

Example 2:

User-Agent: Copernicus Fred

Disallow:

User-Agent: * Rex

Disallow:/t

2 file/robots.txt contains in an example of two records. The first resolves search robots Copernicus and Fred to index the entire server. The second – forbids all and especially robot Rex to index such directories and files, as/tmp/,/tea-time/,/top-cat.txt,/traverse.this etc. It is just a case of the task of a mask for directories and files.

Example 3:

# This is for every spider!

User-Agent: *

# stay away from this

Disallow:/spiders/not/here/#and everything in it

Disallow: # a little nothing

Disallow: #This could be habit forming!

# Don “t comments make code much more readable!!!

In an example 3 is one record. Here all robots are forbidden to index a directory/spiders/not/here/, including such ways and files as/spiders/not/here/really/,/spiders/not/here/yes/even/me.html. However here do not enter/spiders/not/or/spiders/not/her (into directories “/spiders/not /”).

Currently the web technologies are very popular. The Internet network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for info on how to build a website, should refer to the Internet itself. It is full of guides on how to make a website and respective topics.

In any way, it wouldn’t be smart not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a new website” and similar topics.

This article at all is not attempt to explain how search machines in general work. However, in my opinion, she will help to understand as it is possible to operate with behavior of search robots (wanderers, spiders, robots – programs with which help this or that search system rummages around a network and indexes meeting documents) and how correctly to construct structure of a server and documents containing on it that your server was easily and well indexed.

The first reason of that I have dared to write this article, the case when I investigated a file of dens of access to my server was and has found on: lycosidae.lycos.com

That is Lycos has addressed to my server, on the first inquiry has received that the file/robots.txt is not present, and has sniffed at the first page. Naturally, it was not pleasant to me, and I have started to find out that to what.

It appears all “clever” search machines at first address to this file which should be present on each server. This file describes access rights for search robots, and there is a possibility to specify for various robots the different rights. For it there is a standard under name Standard for Robot Exclusion.

According to Louis Monier, Altavista, only 5 % of all sites have now not empty files/robots.txt if at all these files there exist. It proves to be true the information collected at recent research of dens of work of robot Lycos. Charles P.Kollar, Lycos writes that only 6 % from all inquiries about a subject/robots.txt have a code of result 200. Here some reasons on which it occurs:

* people who establish the Web server, simply do not know neither about this standard, nor about necessity of existence of a file/robots.txt.

* not necessarily person installing the Web server, is engaged in its filling, and the one who is the web designer, has no due contact to the manager.

* this number reflects number of sites which really require an exception of superfluous inquiries of robots as not on all servers there is such essential traffic at which server visiting by the search robot, becomes appreciable for simple users.

File format /robots.txt:

The file /robots.txt is intended for instructions to all retrieval robots (spiders) to index information servers how is defined in this file, i.e. only those directories and files of the server which are not described in /robots.txt. It is a file should contain 0 or more records which are connected to that or other robot (that is defined by field value agent_id), and specify for each robot or for all at once what exactly it SHOULD NOT be indexed.

The one who writes a file /robots.txt, should specify substring Product Token of field User-Agent which each robot produces on HTTP-request of the indexable server. For example, the present robot of Lycos on such request produces as field User-Agent: Lycos_Spider _ (Rex)/1.0 libwww/3.1.

If the robot of Lycos has not found the description in /robots.txt – it arrives how considers it necessary. As soon as the Lycos robot “has seen” in a file /robots.txt the description for itself – it arrives how it is offered to it.

At file creation /robots.txt it is necessary to consider one more factor it is file size. As each file which should not be indexed, moreover for many types of robots separately is described, at a considerable quantity of files not subject to indexing the size /robots.txt becomes too big. In this case it is necessary to apply one or several following methods of abbreviation of the size /robots.txt:

* to specify a directory which should not be indexed, and, accordingly, files not subject to indexing to allocate in it.

* to create structure of the server taking into account simplification of the description of exceptions in /robots.txt.

* to specify one method of indexing for all agent_id.

* to specify masks for directories and files.

Today the web technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. It is full of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.

As the statistics shows to us, many successful web designers have studied the discipline of web-design independently. However, and special courses of web design have appeared not for a long time ago. So it is possible to make a conclusion that the web-design first of all is a creative work, and only after that it is a science. And any certificate that you have taken a course of lectures, have graduated from the course of web-design can say that this theme really interests you, but it will not serve as the guarantee of your skills at all.

For a beginner the main thing to understand is that web design studying is a constant process, so there is no matter what you study whether it is web design, or the design of furniture or cars, this process is not staying at the same place, and has a very active character. This means, that you should be ready to constant self-improvement even if your surrounding considers you as a professional web designer.

But if you have resolved to take some web design courses, it is necessary to approach to their choice responsibly and seriously. Now there is a set of educational courses where not so much of practical information is given, but too much of superfluous “water” only to fill hours of training. So, first of all you should be convinced that the training plan includes both the techniques of web-design, and the methods applied in it. It is also necessary to make sure that the information which the course chosen by you has, is not out of date and irrelevant.

The next step of development of the profession of web-designer is application of the received knowledge on practice. Besides, you should not neglect accumulation and studying of the various information devoted to a theme under the name “web design”. You can look through the blogs of other web-designers, to look through Internet magazines about web-design, communicate on specialized forums, to participate in thematic communities. Dialogues with other beginners in this sphere will be a big plus too, and then the travel to the world of web design will become easier and more convenient. Except communicating, you can help to each other with the useful information, recommendations and to support at failures.

You should also think and of your own web site where you can apply all received knowledge of web design to the fullest. Of course, as your professionalism in web design is growing, the site will be getting better and better. And there, who knows, maybe, you will also have customers who will want to take the benefit of your professional experience.

So, if you are really interested in studying web design, do that. You will open a very interesting world for you and also will find a very good way to get some extra income.

Nowadays the Internet technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are looking for details on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to use this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for websites” and similar topics.

Let’s consider some small cunnings of the web-design which application is capable not only to make a positive impression for a user about your resource, but also to provoke a desire to come to your web site again. Professional web-designers have been using these cunnings for a long time and quite successfully. All of us visit sites practically with one purpose: we do it in informational searches. But it is really pleasant to look for an information on some resources, and coming to some resources you want to close them even before loading is finished. Have you ever thought why it happens ? And why are we talking about web-design?

The primary goal of any site is to give to a user the necessary information. But here some web-masters and web-designers pay too much attention to graphic elements, probably, hoping either to surprise visitors, or to try to show the high professional level in this way. Of course, graphic is important and necessary, but it doesn’t have the greatest importance. It is always necessary to remember that information is primary, and a wrapper (read: web-design), of course, should be beautiful, but at the same time it shouldn’t pull back visitors’ attention from the main i.e. information.

Now, actually, about the cunnings. According to the results of numerous researches, a visitor of any site first glances at a part which is located at the left above. There are no logic explanations of that, probably, so human sight is arranged. But this means, that you should use this feature, and to pay fixed attention to this part of the site, having placed there either a logo, or some other important graphic information. Further the sight of a person falls a bit lower and more to the right. In this part of the site it is necessary to place the most important elements. You also have to remember that these elements should interest a user and keep him/her on your site.

In spite of the fact that in many textbooks of web-design it is told right at the beginning what types you should use, for some reasons many still tend to some exotic. Do not do that in any case! There are at least two reasons for you to aspire to classic. First, a non-standard type associates not as much with the information, as with advertising. Secondly, it would be very good, if such a type in general is displayed on a screen of a user.

One more important detail. Before considering, what the web-design of a site should be and whether to trust its creation to professionals, it is necessary to define with the main objective point and the concept of all project. First, you have to think of the conception and to understand clearly what you want it to be. Then you can inform it to a web-designer. It will allow you to save much strengths, money, and nerves also if suddenly a person who will develop graphic for your resource, misunderstands the set task. That’s why you have to understand clearly the main task of a web site if you do not want such things to happen. At last, the main objective point of a site is to bring information to a person who comes to it. And there will be many more chances that this person will come to your site again if it is created correctly and is comfortable for using.

These days the online technologies are very popular. The web network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to plan a website arises. Those who are searching for info on how to build a website, are advised to refer to the Web itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “website strategic plan” and similar topics.

Part 1. You have to know the exact “coordinates”.

Leaving point A for the point B, all the same it is desirable to know exact coordinates of destination. In our case it is transformed to definition of the most important task and searches of the distinct answer to a question: what for I make this site? What is my ultimate goal? It is necessary to start searches of the answer and purpose definitions as soon as you have started thinking of creating your own web site.

It is necessary to tell that the more global object you choose, the better. There will be what aspire to! Also do not forget about accurate time frameworks, up to day and hour which you have defined to yourself for purpose achievement.

Part 2. Do you have a plan?

All life of a site owner is formed by certain phases. They also will lay down to the basis of the plan which will help to reach the global purpose.
Here is how «stages of the big way» look:

- We consider to what the future resource will be devoted, we search for the answer to a question «what for?»;

- We choose a domain name, a platform (hosting) on which the site will take place;

- We make or order a design;

- We analyze sites of competitors in this segment;

- We make a semantic kernel;

- We write or order a unique content for a site;

- We care of optimization of the resource;

- We test a site on a local server;

- We spread a newborn site in the network;

- We register a resource in search systems;

- We are engaged in regular updating of a content of a site;

- We care of promotion of a site, using white methods;

- We start a resource monetization (if a site is commercial);

- We define distance to the global purpose and correct its achievement.

Part 3. There is nothing impossible for me!

The process of creation of a site, and what is much more important, its promotion and support of the resource in an actual condition, this is work, in any case. But this work differs from the habitual understanding of the word “work” by the unpredictability of a result. At least, the result expressed in money. This means, that an owner of a site should have other, absolutely non-material interest in order to spend time and strengths for his/her own site day by day. That’s why the more ambitious the final purpose is, the better the result will be.

It is also necessary to stimulate yourself somehow at the intermediate stages. Tons of literature are written about that. However, the recommendations given in the literature are not shine with originality, and come to that it is necessary to mark the achievement of each control point. For example, if you like beer, then stop just drinking it, and transform each bottle into the award for an article written and published on a site, and so on. It is necessary to approach to an idea creatively and to develop your own system of encouragements and penalties.

Currently the Internet technologies are very popular. The web network is not only a place to entertain but also a platform to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Web itself. There are lots of tutorials on how to plan a website and related topics.

In any way, it wouldn’t be wise not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “business plan for website” and similar topics.

The first way. It is almost perfect. You are the most important expert in the chosen sphere. For example, you know almost everything about belly fish and piranhas, have a huge amount of free time to write articles for a site about cultivation of these and other small fishes. Sincere congratulations! First, the content really will be unique, secondly, it is absolutely claimed by users who are engaged in fish breeding too.

The second way. You are rather far away from the rank of an expert in one or another area that you have chosen as he subject matter of your site. Well, and what can you do? Do you know, how directors, when they make films, take the well known product, but in cue they write «on motifs». And what prevents you to estimate that information that has already been laid out by your competitors in Internet, creatively to rethink it and to start writing something «on motifs»? This is a very good way of filling your site with a unique content. It is possible to estimate tendencies, to see not captured themes yet, or getting to know with the several stated opinions, to come to your own, in a root distinct from already stated. And still: constantly studying the materials of others, you anyway will become an expert in the chosen niche.

The third way. Studying the thematic forums. It is very similar with the previous one, but also has some differences. Sometimes it happens that any person who asks a question on the interesting theme at a forum, receives in response almost developed article only collected from statements of many people. Also there is nothing shameful or forbidden that you will compile these statements, will give them the digestible literary form, and then place the turned out material on the site. Thus it is possible to receive unique content for a site absolutely legally.

The fourth way. It is possible to address and to foreign experts. Believe me, it is possible to find a lot of interesting materials on a theme interesting you and for a quite reasonable price. By the way, the stock exchange automatically checks, if the unique content was exposed by the author on sale or the author tries to be engaged by copy past.

The fifth way. Certainly, materials in the Internet appear very promptly and the world wide web, perhaps, is a very good mean for tracing tendencies. But paper editions have not died yet too. At any stage the traditional mass-media can be useful very much. First, unlike the texts specially intended for Internet resources, texts on a paper are much more developed, so this means, at desire and the correct approach from the pleasant curious article expressed on paper, you can make two or three for the site.

Probably the given list of ways to fill the site with a unique content is not full, we represent, so to say, the open list. However nobody prevents you to find your own way of filling the site with a content, as effective and simple, as stated above. We sincerely wish good luck!

These days the online technologies are very popular. The Internet network is not only a place to entertain but also a space to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for details on how to build a website, should refer to the Web itself. There are lots of docs on how to plan a website and related topics.

In any way, it wouldn’t be wise not to use this opportunity provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “build your own professional website” and similar topics.

A manager (administrator) — the main person on any resource. Sometimes even its owner. It depends on a manager, what will be the site promotion, its design, pages of a site and in general how fast it will be updated, whether the resource will be useful to users, or there will be one more “dead person” with news from the last century in the World wide web .

A management panel — the control panel through which the Manager carries out every possible manipulations over a site.

Ban — an interdiction of search engines to site indexation. Can be caused by diversified reasons. As a rule, the reason is using at promotion of a site of the forbidden methods of promotion: search spam, a content specially generated for robots and so on.

A banner is an advertizing picture. As a rule, it is also a link, having clicked on which a user can pass directly to a site of the advertiser.

White methods of promotion — methods of promotion of a site which do not cause discontent of search engines and at which there is no risk that the site will get in ban.

Blog — an electronic diary which is taken by one or another author.

Blogger — an author who pleases colleagues with the regular notes, or just tells about everything that he/she sees practically to all visitors who have casually appeared on his/her blog.

A web master — once a web master was considered almost as the inhabitant of heaven, as he/she knew programming languages, was able to make sites and web pages, and created the things absolutely inaccessible to the mere mortal. Today it is possible to name a web master almost any owner of a site mastered any CMS and regularly serving his/her own resource.

Content – is the information that you have placed or still place on the site. Content can be audio, video, graphic and textual. However if you seriously intend to promote the site in the network, you won’t do that without texts. Search robots have not learned to look video and to listen to audiofiles yet. But there are keywords in texts, your site gets into the index by these words.

A copywriter — a person who is able to write his/her own original texts. These texts are pleasant as to search engines, as to people who will read them.

A moderator — the second person on a resource after a manager. On the moderator depends, whether on a site the substandard lexicon will be used, whether users will flood at discussions of themes especially on forums and in general how much spam and garbage will appear on the site pages. Any site periodically demands general cleaning.

The muzzle — so on a slang of web masters is called the main page of any site.

Rewrite – this is the process of rewriting of another’s materials, articles or notes, by your own words. The primary goal of good rewrite is not to lose the general sense of the initial text, but the text should be done in the way so its true author would not guess, where the rewriter has taken the primary source.

Usability – convenience of using. The indicator of that, how much your site is adapted that any visitor can feel himj/herself here comfortably and would not hasten to leave your resource.

Nowadays the online technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are looking for info on how to build a website, are advised to refer to the Internet itself. It is full of guides on how to plan a website and respective topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “business plan for websites” and similar topics.

One of the tested and checked up ways of getting more traffic for your web site is the exchange of links with other owners of web sites. But there are also other, less burdensome ways of promoting your web site which worth your attention too.

After you have created a new web site and have loaded it into the Internet, it is necessary to think of its development and promotion seriously. The most obvious way, is searching for web masters with which you can begin an exchange of links. However on this way there are some reefs.

First, it is necessary to spend a lot of time to choose sites similar on subject matters with yours that the given exchange really could bring more traffic to you. This is such a fascinating game practically with total absence of rules. Many owners of web sites will not answer on your electronic letters. Some will try to impose you on the conditions for an exchange of links. As the practice shows, many owners of web sites will refuse you at once because their PR indicators much more exceed indicators of your young resource. Other owners of web sites who you offer an exchange, will insist on that you have put links to their web sites on the main page while the put the latent links to your web site on a page where nobody and never can find your web site unless it is purely casual will put. Some will tell they will not exchange links if you do not change the formulation, or the text on the main page. Such things happen too.

Certainly, the link to you from a popular resource has important value for traffic attraction for your web site, but there are also other ways to reach this most desired traffic, without relying on an old way of an exchange of links. For example, participation in the forums, which subject matter is connected with your web site. Include url of your web site to the signature and take part in discussions. Every your answer (it is important: write your answer about the point, detailed and correctly), should include the address of your web site and any other participant of a forum who will read and will estimate your post, can visit your site through the link in the signature. The more messages you write, the more than links to your web site you will receive, and this will increase the probability of visiting your web site. You can carry out the same simple manipulations, making comments on messages in blogs and guest books.

Writing articles and their publication in catalogs of articles, is one more fine way of reception of links to your resource. Your articles can be reproduced by other users of websites if they really interesting and informative, other users can publish them, for example, in their blogs. Using your article, which has a link to your web site, will add some free advertising to your web site.

Writing a short article will not take you much time, if it is not a problem for you to put words in sentences, and sentences in paragraphs. Then the written article is only need to be published in thematic catalogs thanks to what you automatically receive return links to your web site.

The time that you spend for writing an article (about half of an hour), will be much more productive for you, than the same time spent for mailing of unreciprocated messages by e-mail in which you will offer an exchange of links. Anyway at a stage of promotion of a web site it is necessary to start to try every possible ways (the main thing is they should be white!), and any one or the combination of successfully found methods of promotion of the web site sooner or later will bring the desirable result.

These days the online technologies are very popular. The Internet network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to plan a website arises. Those who are searching for info on how to build a website, should refer to the Web itself. There are lots of docs on how to plan a website and respective topics.

In any way, it wouldn’t be wise not to avail themselves of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “build your own professional website” and similar topics.

Frequency of appearance of links:

The main retrieval machines can define popularity of the document how frequent on it refer from other places of the Network. Some machines on the basis of such data “do outputs” costs or it is not necessary to waste time on indexing of such document.

Indexing control:

It shows that it can be controlled by this or that retrieval machine. All large retrieval machines are guided by file instructions robots.txt. Some also support control by means of META-tags from indexable documents.

Redirection (redirect):

Some sites redirect visitors from one server on another and this parameter shows what URL will be connected to your documents. It is important, as if the retrieval machine does not fulfill redirection there can be problems with nonexistent files.

Stopwords:

Some retrieval machines do not include certain words in the indexes or can not include these words in requests of users. As such words pretexts or simply very often used words normally considered. Instead of this include them for the sake of place saving on carriers. For example, Altavista search system ignores a word web and for requests of type web developer links only by the second word will be produced. There are similar methods to avoid.

Influence on algorithm of determination of relevance:

Retrieval machines are mandatory use layout and repetition rate of keywords in the document. However, additional mechanisms of magnification of a level of relevance for each machine are various. This parameter shows which mechanisms exist for this or that machine.

Spam-penalties:

All large retrieval systems “do not like”, when any site tries to raise the rating a way, for example, repeated instructions of through Add URL or a repeated mention of the same keyword and etc. In most cases similar actions (spamming, stacking) are punished and the site rating on the contrary falls.

Support of META-tag:

On the idea, all retrieval machines should consider Meta data at an indexing of pages, however in practice not all do it.

Title:

This parameter shows as retrieval machines generate titles of links for the user in reply to its request.

Description:

This parameter shows as retrieval machines generate descriptions of links for the user in reply to its request.

Check of URL status:

Line of the search machine is very useful to the web designer – whether it is possible to check up its server, how much deeply it is indexed and whether there is in general index of the search machine.

Removal of the old data:

It is the parameter that defines actions of the web designer at closing of the server or its moving on other address. Two actions are possible: simply to remove the old maintenance and to copy a file robots.txt.

* contents removal: when the search machine will try to reindex documents and will not find their, old references index will be removed. In this case all depends on the period of updating of the data for the search machine.
* robots.txt: when the search machine will request this file and “will see” that the server is closed from indexation all references to files of this server will be removed from an index.

Currently the Internet technologies are very popular. The web network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for info on how to build a website, are advised to refer to the Internet itself. There are lots of guides on how to make a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “where to make a website” and similar topics.

Every search machine possesses a number of features. These features should be considered at manufacturing of the pages.

Types of the search machine:

“Text-through” search machine index each word on web page, excluding only some stop words. “Abstract” search machines create a certain extract of each page.

Text-through machines is more useful to web designers, as any word meeting on web page is exposed to the analysis at definition of its relevance to inquiries of users. However for abstract search machines can happen that pages are indexed better than for the text-through. It can proceed from algorithm, for example on frequency of the use in page of the same words.

The size:

The size of the search machine is defined by quantity of indexed pages. For example, in the search machine with the big size all your pages can be indexed almost, at average volume your server can be partially indexed and at small volume your pages can not get at all to catalogs of the search machine.

The updating period:

As the Web changes continuously, search machine index all without date. However during each moment of time the references which are given out in reply to inquiries of users can be one-day prescription and can be also monthly prescription and even more.

Here some reasons why it occurs:

* some search machines index at once page on demand of the user and then continue to index yet indexed pages

* others to a thicket can “creep” on the most popular pages of a network, than on another.

Date of indexing of the document:

Some search machines show date when this or that document has been indexed. It helps the user to understand, to what “freshness” the reference is given out by a search engine. Others needs to users only to guess it.

Specified (submitted) pages:

Search machines should find any pages of any server in an ideal as a result of pass under references. The real picture looks in another way. Villages of servers appear in indexes of search engines if them directly to specify (Add URL) much earlier.

Not specified (non-submitted) pages:

If at least one page of the server is specified, search machines will necessarily find following pages under references from specified. However on it is required more time. Some machines index at once all server, but the majority all the same, having written down the specified page in an index, leave server indexing on the future.

Depth of indexing:

This parameter concerns only not specified pages. It shows how many pages after the specified the search engine will index.

The majority of large search machines have no restrictions on depth of indexing. In practice it is not absolutely so. Here are some reasons on which not all pages can be indexed:

* not too accurate use of frame structures (without duplication of references in the managing director (frameset) a file)

* use imagemap without duplication by their usual references.

Today the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a space to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. It is full of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to use this chance provided to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a flash website” and similar topics.

Introduction:

IN this article we wilt al about retrieval and search systems and machines. So if you are interested in it so just keep reading. One of the main methods to find the information in Internet is to use the retrieval or search machines. Retrieval machines “creep” every day in the Network: they visit web pages and bring them in large databases. It allows the user to type some keywords, to push “search” and to see, what pages satisfy to its request.

Understanding of the work of retrieval machines is necessary for web designers. For them it is vital from the point of view of retrieval machines structure of documents and the entire server or a site. Without it documents will appear insufficiently often in reply to requests of users to the retrieval machine or even at all won’t be indexed.

The web designer wish to raise a rating of the pages and it is clear: after all on any request to the retrieval machine hundreds and thousand links answering to it on documents. In most cases only 10 first links possess sufficient relevance to request.

Naturally, it would be desirable, that the document has appeared in first ten as the majority of users rarely views links following first ten. Differently, if the link to the document is the eleventh it also is bad.

Main retrieval machines:

What retrieval machines are really important for the web designer? Well, certainly, widely known and often used. But thus it is necessary to consider that audience for which your server is calculated. For example, if your server contains the highly specialized information on the newest methods of milking of cows hardly you should hope for general purpose in retrieval systems. In this case I would advise to exchange links with your colleagues who prosecute similar subjects. So, we will begin with defining a terminology.

There are two types of information databases about web pages: retrieval machines and directories.

Retrieval machines: (spiders, crawlers) permanently research the Network for the purpose of addition of the databases of documents. Normally it does not demand any efforts from the person. Altavista can be an example of such retrieval machine.

For retrieval systems the construction of each document is important enough. Great value have title, and page contents.

Directories: unlike retrieval machines in the directory the information is brought at the initiative of the person. The added page should be rigidly anchored to the categories accepted in the directory. Yahoo can serve as a directory example. The construction of pages has no value. Further it will be a question in the core of retrieval machines.

Altavista:

This system was opened in December 1995. It belongs to DEC company. Since 1996 it cooperates with Yahoo.

Nowadays the online technologies are very popular. The web network is not only a place to entertain but also a spot to make money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Internet itself. It is full of guides on how to make a website and related topics.

In any way, it wouldn’t be smart not to avail themselves of this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a flash website” and similar topics.

Let us talk in this article about some search systems and we will probably start with Excite Search:

Excite Search:

It was launched in the end of 1995, the system quickly developed. In July 1996 it bought Magellan, in September 1996 – it acquired WebCrawler. However, both use it separately from each other. Probably in the future they will work together.

There is the catalogue in the system – Excite Reviews. To get to this catalogue is good luck as not all sites there are brought. However the information from this catalogue is not used by search machine by default, but there is a possibility to check up it after viewing of results of search.

HotBot:

It is started in May 1996. It belongs to company Wired. It is based on technology of search machine Berkeley Inktomi.

InfoSeek:

It is started hardly before 1995, it is widely known, and perfectly searches and is easily accessible. Now “Ultrasmart/Ultraseek” contains an order of 50 million URL.

Option for search by default is Ultrasmart. In this case search is made under both catalogues. At option Ultraseek results of inquiry stand out without the additional information. Really the new search technology also allows facilitating searches and set of other features which you can read about InfoSeek. There is catalogue InfoSeek Select separate of the search car.

Lycos:

Approximately since May, 1994 one of the oldest search systems Lycos works. Widely known and often used. Its structure includes Point search machine (works since 1995) and catalogue A2Z (works since February, 1996).

OpenText:

System OpenText has appeared hardly before 1995. Since June, 1996 it had a partnership with Yahoo. It gradually loses the positions and will soon cease to enter into number of the basic search systems.

WebCrawler:

It is opened on April, 20th, 1994 as the research project of the Washington University. In March, 1995 it has been got by the company America Online. There is catalogue WebCrawler Select.

Yahoo:

The oldest catalogue Yahoo has started its work in the beginning of 1994. It is widely known, often used and most dear. In March 1996 one more catalogue Yahoo – Yahooligans for children was launched. There are new both regional and top-catalogues Yahoo.

As Yahoo is based on a subscription of users, in it can not be any sites. If search on Yahoo has not given suitable results, users can take advantage of search machine. It gets very simply. When the inquiry to Yahoo starts, the catalogue forwards it to any of the basic search machines. Addresses from the catalogue go the first references in the list of addresses satisfying the inquiry, and then there are the addresses received from search machines, in particular from Altavista.

Nowadays the Internet technologies are very popular. The web network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. It is full of guides on how to make a website and respective topics.

In any way, it wouldn’t be smart not to use this chance given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “make a business website” and similar topics.

PageRank is very difficult theme which often is understood incorrectly. I think it is necessary to repeat some moments, concerning PageRank. This document is still not complete work and, possibly, will remain like this still for a long time.

At PageRank there is a place in the course of ranging. This place is not as appreciable as many can believe. Its importance in algorithm of ranging is less, than at many other factors, such as tag Title or the text of references. Site optimization only for PageRank will not give you good places. Essence of PageRank is difficult for manipulating. Therefore, if you receive good weight PageRank, it will be difficult to your competitors to be made even to you. Whether there is your time of seriously to concentrate on PageRank, this personal decision which depends on level of your competition. I certainly believe that at least always it is necessary to understand, how PageRank works, and to remember it every time when changes are made or new sites are framed.

How it is better to understand PageRank?

Therefore only work with models PageRank allows experiencing this algorithm up to the end.

The first model is made in Excel 2000 and gives the chance to work with 12 pages (it is enough for all examples from given article). Formulas do not disappear, therefore, at necessity the number of pages is easy enough for dilating to necessary quantity. If you have Excel, it, perhaps, best variant as you can supervise completely calculations and change structure of a modeled site how it is necessary for you.

The second model works only in online mode, but it also worth attention. The model allows setting communications to 50 pages, to choose for them names, initial weight PageRank and to count weight PageRank with quantity of iterations up to 100.

How to keep weight PageRank in a site?

Telling about the difficult structures, helping to keep PageRank weight in a site there are two simple methods.

The first is with se of JavaScript. Searchers do not index it (the reason is obvious enough — interpreting JS for each page will demand huge computing resources). Hence, any external reference issued on JS will be normally perceived by users (99 % work with included JS), but thus not to be considered by searchers, and, means, and not to take part in calculations PageRank. Thus, for the search car your site will be without the uniform external reference, and the problem of deduction of weight disappears completely.

The second method is not less graceful. If all external references are concentrated to several pages it is enough only to forbid their indexation by means of a file robots.txt, and the search car will not know that you on a site have external references.

Currently the online technologies have become very popular. The Internet network is not only a place to entertain but also a platform to make money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are looking for details on how to build a website, are advised to refer to the Internet itself. There are lots of docs on how to make a website and related topics.

In any way, it wouldn’t be wise not to take advantage of this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find info on “where to make a website” and similar topics.

It makes sense to talk about how the internal reference structure of your site influences its body weight PageRank.

The more pages concrete site has in index Google, the bigger is it initial total weight of PageRank. As to each page the same initial value is set before starts to be calculated PageRank, the larger number of pages can be only better. It will be logical to conclude that if at us there is more to begin with the feedback effect then it will be also more appreciable. Sometime pay attention, how the big sites manage to have more good weight PageRank? The Feedback effect explains, why. Certainly, your pages should make sense and the good maintenance to begin with an index.

Feedback is a natural process for PageRank. It takes place among internal references of a site and is critical for estimations of what pages of a site are important. If the site will not have entering or proceeding references the site structure will provide the same quantity of feedback. However, when we consider entering and proceeding references, the internal structure of a site is important.

There are different ways with which it is possible to bind pages in a site. In practice, web sites can use their combination. Use of a combination is normal and fine until you understand various parts of structure of a site and how they influence your weight PageRank. For given article we will survey various structures of communications as separate objects.
The hierarchical
The cyclic
Extensive linkage

How to use your sitemap for PageRank?

Many people believe that a sitemap [page in which the structure of a site is reflected and all its pages — the Ampere-second comment are listed.] helps robots of search cars to bypass pages. I am not assured of it, but because of their popularity and the fact that they include some good references with the necessary text; let’s look, as it is better to realize them from the point of view of PageRank.

In the beginning, refer to your sitemap from the main page as you usually did it.

Remember that sitemap presence effectively lowers weight of PageRank of other your pages (especially if the page of your site refers to it with the highest weight). Therefore we want to check up that the sitemap does two things:

1. Maximizes your initial total weight (adding new pages).

2. Returns feedback

The first is a little inconsistent. Forcing a sitemap to maximize your initial total weight, we should break it into some pages. You can think: “So, it does its detour more difficult for the robot” The answer and “yes”, also “not”. Sometimes it is more difficult to indexing robot to take hundreds references from one page. However, now any well working robot indexes deeply enough to cope with a sitemap carried on some pages.

Nowadays the online technologies have become very popular. The web network is not only a place to entertain but also a platform to earn money. In spite of the reason, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. It is full of docs on how to make a website and related topics.

In any way, it wouldn’t be smart not to use this chance given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “make a flash website” and similar topics.

On your site, from the point of view of exclusively PageRank it is possible to think that it is necessary to search simply for pages with the highest weight of PageRank. (At the same time holding in mind that each page of a site has own PageRank weight, therefore you should survey weight “pages of references” or any page where the actual reference will be located.) However, this point of view is incorrect. If you have not jumped directly in this section you, possibly, define, why it so. Weight PageRank received with the reference, much more difficult, than this simplification. There could be a case when it was comprehensible approach… But it is no more. As more and more people try and receive references only from sites with high value of weight, it becomes all less and less advantageous offers.

The present weight PageRank of separate page shares among references to this page. Therefore, references from pages which have identical weight PageRank, are not always framed by the peer. It depends on that, with how many references your reference divides referring page.

For example, the reference from page with weight PageRank 4 can be better, than the reference from page with weight PageRank 6, if on page with PR 4 less total number of references. Probably that the page with PR 2 can be even better for the request for the reference, than page with PR 7. There is also another reason why this strategy of reception of references is not the best; sites with high weight PageRank are often legible in on what sites to put the reference that does reception of the reference from them by more difficult, than from sites with low weight. However, to the sites battling to the numbers of balances PageRank, it is necessary to be more acquisitive to an exchange of mutual references with other sites.

Now let’s survey feedback. We will assume, for example, that there are two independent pages on sites of other people, each of which has weight PageRank 4. Both pages have on 10 references to other pages. But your page, on which you want to receive references, already has the reference to page to the second site. Receiving the reference from the second site, you generate feedback, and receive larger weight PageRank than if you have received the reference from the first site! This excessive simplification; actually, feedback cycles can become even more difficult. Remember that the reference number on the page referring to you, will change feedback size, and etc.

My council, therefore, is that to receive references from sites which seem approaching and have high quality, irrespective of their current weight PageRank. If they are relevant to your site, and high-quality sites, they or will help your weight PageRank now, or will make it in the future. Actually to make your weight PageRank class, you should be registered in DMOZ and Yahoo on purpose to take advantage it is artificial in the enlarged weight with which they provide.

Today the Internet technologies have become very popular. The Internet network is not only a place to entertain but also a spot to make money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, are advised to refer to the Web itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be smart not to use this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “make a business website” and similar topics.

You can download a toolbar for Internet Explorer from page http://toolbar.google.com/6. After installation in the top part Internet Explorer there will be a chart giving interpreting of weight PageRank for page which you look at present. If you detain the mouse cursor over the chart will see number from zero to ten. (If you do not see number, probably, you have the old version of a toolbar is established. As soon as you completely uninstall it and then reboot and establish last version, you can see number.

Toolbar Google: how exact is it?

Toolbar Google shows site weight not so precisely, but it is the unique instrument which can give you right now though any representation. As you know toolbar restrictions, you, at least, know that you see. There are two restrictions at toolbar Google:

1. From time to time the toolbar defines weight approximately. If you open page which is not present in index Google, but there is a page very close to it in an index toolbar will display the assumption of weight PageRank. This guess is useless for our purposes because it is not presented in any calculations PageRank. The unique way to find out, whether uses a toolbar guess it to enter URL into search form Google and to see, whether there will be a page.
2. The toolbar gives only representation of real weight PageRank! While weight PageRank is linear, they have decided to show it on the nonlinear chart. So, for a toolbar, change of weight PageRank from 2 to 3 occupies less augmentations of weight PageRank from 3 to 4. It is better if it is illustrated by the comparative table.

What it all means?

PageRank weight is the most difficult for a manipulation factor by optimization of pages. Though its influence is not so great, as some if you can understand it correctly you have good enough advantage before your competitors. PageRank weight is difficult both for receiving, and keeping. The mentioned below information really leads up it to extreme degree. In practice you could use all or a part, depending on that, how much competitive you feel, and that, the competition is how much strong.

There are three basic areas which should be examined and, probably, change, when you try to optimize your weight of PageRank:

1. Pages which you choose for reception of references to you i.e. what of them you select and as many efforts spend for reception of references.

2. Those whom you choose to refer to them from the site, and on what page of your site you place their reference.

3. Internal navigating structure and communications of your pages — for the purpose of creation of maximum feedback PageRank.

Nowadays the web technologies are very popular. The web network is not only a place to entertain but also a spot to earn money. In spite of the reason, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are looking for details on how to build a website, should refer to the Internet itself. It is full of tutorials on how to make a website and respective topics.

In any way, it wouldn’t be wise not to use this opportunity given to us by digital technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find information on “make a new website” and similar topics.

Introduction

This article opens my understanding and the point of view obout algorithm PageRank in Google. I believe that the information in the given document is exact, as far as possible.

What is PageRank?

PageRank is Google method for measurement of “importance” of page. When all other factors, such as tag Title and keywords are considered, Google uses PageRank to modify results so that more “important” sites will rise accordingly upwards on page of search results of the user.

That is, the ranging order in Google works as follows:

1. To find all pages corresponding to keywords of search.

2. To consider the text of references to pages.

3. To modify results data PageRank.

How it is defined?

Theory Google says that if Page A refers to page B and the Page considers that Page B is important page. The reference text is not used in PageRank. PageRank also influences importance of references to page. If in page specify many important references its references to other pages also become more important.

How important is it?

The importance of each separate factor in algorithms of a search engine depends on quality of the information with which it provides. Therefore it makes sense to look at this quality in the beginning.

When Google was only tiny web site, it was possible to tell with confidence that the reference was an exact sign of the reference there. However now:

1. The Internet has essentially changed. The references today are more likely only bound to site license demand or reciprocal service (as cross references).

2. As soon as you frame the search car which surveys references as references, people will start to try to influence references. As soon as they begin to influence them, references will cease to be references.

Therefore reliability of the information provided with references is not necessarily good, and it constantly decreases. It is at the bottom low and all time of decreasing importance PageRank in algorithm of ranging Google.

Nevertheless, at PageRank there is one property. It is more difficult to influence it, than on any other factor of ranging. It means that at PageRank there is a possibility to give priority to you before competitors when it is used in a combination with other receptions of optimization for search cars. However, I warn you: here there are no short ways. For effective utilization of PageRank you will need to understand it completely, because in other way there are chances that you will spend your time in vain.

Also you need to know some facts about PageRank.

1. PageRank characterizing exclusively voting possibility all entering references to page and how strongly they recommend this page.

2. Each unique page of a site, indexed Google, has weight PageRank. People often are mistaken, thinking of weight of a site which actually is weight of the main page of its site

3. Internal references of a site are considered at calculation of weight PageRank for other pages of a site.

4. PageRank is independent; it does not take into consideration the text of references and etc.

These days the online technologies have become very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And this is when the question how to make a website arises. Those who are searching for info on how to build a website, should refer to the Internet itself. There are lots of guides on how to make a website and related topics.

In any way, it wouldn’t be smart not to take advantage of this opportunity given to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could assist to find information on “where to make a website” and similar topics.

Introduction

This article opens my understanding and the point of view obout algorithm PageRank in Google. I believe that the information in the given document is exact, as far as possible.

What is PageRank?

PageRank is Google method for measurement of “importance” of page. When all other factors, such as tag Title and keywords are considered, Google uses PageRank to modify results so that more “important” sites will rise accordingly upwards on page of search results of the user.

That is, the ranging order in Google works as follows:

1. To find all pages corresponding to keywords of search.

2. To consider the text of references to pages.

3. To modify results data PageRank.

How it is defined?

Theory Google says that if Page A refers to page B and the Page considers that Page B is important page. The reference text is not used in PageRank. PageRank also influences importance of references to page. If in page specify many important references its references to other pages also become more important.

How important is it?

The importance of each separate factor in algorithms of a search engine depends on quality of the information with which it provides. Therefore it makes sense to look at this quality in the beginning.

When Google was only tiny web site, it was possible to tell with confidence that the reference was an exact sign of the reference there. However now:

1. The Internet has essentially changed. The references today are more likely only bound to site license demand or reciprocal service (as cross references).

2. As soon as you frame the search car which surveys references as references, people will start to try to influence references. As soon as they begin to influence them, references will cease to be references.

Therefore reliability of the information provided with references is not necessarily good, and it constantly decreases. It is at the bottom low and all time of decreasing importance PageRank in algorithm of ranging Google.

Nevertheless, at PageRank there is one property. It is more difficult to influence it, than on any other factor of ranging. It means that at PageRank there is a possibility to give priority to you before competitors when it is used in a combination with other receptions of optimization for search cars. However, I warn you: here there are no short ways. For effective utilization of PageRank you will need to understand it completely, because in other way there are chances that you will spend your time in vain.

Also you need to know some facts about PageRank.

1. PageRank characterizing exclusively voting possibility all entering references to page and how strongly they recommend this page.

2. Each unique page of a site, indexed Google, has weight PageRank. People often are mistaken, thinking of weight of a site which actually is weight of the main page of its site

3. Internal references of a site are considered at calculation of weight PageRank for other pages of a site.

4. PageRank is independent; it does not take into consideration the text of references and etc.

Today the online technologies are very popular. The Internet network is not only a place to entertain but also a space to earn money. Whatever the reason is, to be presented in the Internet one needs a site. And it is the time when the question how to make a website arises. Those who are searching for details on how to build a website, should refer to the Internet itself. There are lots of guides on how to make a website and respective topics.

In any way, it wouldn’t be wise not to take advantage of this chance provided to us by modern technologies. Google and other search engines, social networks and forums, blogs – all of them could help to find info on “make a business website” and similar topics.